Vice President Marketing

CCU • Lake Forest, IL

18h • $164,089 - $262,547 • Hybrid

About The Position

As the VP of Marketing, you’ll build and coach a high-performing team, establish department roles, processes, and key performance metrics, and partner cross-functionally with nearly all business units internally. You’ll be responsible for owning CCU’s brand story, elevating member voice and community impact, and leveraging CRM/lifecycle expertise to enhance member journeys and maximize lifetime value.

Requirements

• Bachelor’s degree in Marketing, Project Management, or closely related field; MBA or advanced degree preferred.
• 10+ years of progressive marketing leadership experience spanning growth strategy, digital and lifecycle marketing, CRM, brand management, and agency/vendor management – ideally in financial services, fintech, or a similarly regulated industry.
• Demonstrated success leading and developing high-performing teams, with 5+ years in people leadership roles.
• A strategic, creative marketer who brings ideas to life and translates vision into measurable business outcomes.
• Ability to lead complex initiatives, manage priorities, and communicate clearly with executives and cross-functional partners.
• Proven ability to build trusted relationships across diverse teams, cultures, and stakeholder groups.

Responsibilities

• Lead integrated, multi-channel marketing strategies that drive new member acquisition and deepen multi-product engagement.
• Define and deliver measurable growth goals for new member acquisition, product penetration, and engagement using data, attribution models, and performance dashboards.
• Build, coach, and lead a high-performing marketing team with clear roles, KPIs, processes, and a culture of accountability and continuous improvement.
• Partner cross-functionally to align marketing priorities and initiatives with enterprise strategy and business objectives.
• Own and evolve CCU’s brand, amplifying member voice and community impact through authentic content, social, PR, and financial wellness initiatives.
• Advance CRM and lifecycle marketing capabilities, designing segmented journeys to improve onboarding, activation, cross-sell, and retention.
• Manage marketing budgets and agency/vendor partnerships to maximize ROI and operational efficiency.
• Establish and report on key metrics across acquisition, engagement, retention, and brand health to guide strategy and investment decisions.

Benefits

• Consumers Credit Union provides eligible employees an opportunity to participate in our medical (High Deductible, HMO and PPO), dental, vision, spending accounts, short-term disability, long-term disability, life insurance and other plans effective date of hire.
• You will be eligible to participate in the 401(k) savings plan at any time.
• You will be automatically enrolled in the pension plan following six months of employment and 1,000 hours of service and reaching age 20.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive