Vice President, Marketing and Advertising Analytics

Expedia Group•Seattle, WA

4d•$306,000 - $489,000•Hybrid

About The Position

Expedia Group is seeking an exceptional leader to join our team as Vice President, Marketing, Advertising & Yield Analytics. This pivotal role will lead the analytics agenda across marketing effectiveness, advertising analytics, and advertising yield optimization, driving profitable growth through data-driven insights, scientific rigor, and strong business judgment. The role will sit on the CMO Leadership Team and will play a central role in shaping how Expedia Group measures and optimizes marketing investment, advertising performance, advertising pricing, and inventory monetization. The scope reflects the recent reorg to bring the advertising business under the CMO. The role will also provide key scientific and leadership input to the customer analytics function, with the Director of Customer Analytics in a dotted-line relationship to ensure strong analytical standards, experimentation rigor, and decision quality across the broader marketing and analytics ecosystem. The role’s scope includes leadership across all advertising analytics verticals including product and commercial.

Requirements

Proven track record in leading large-scale analytics teams in a complex, matrixed, global organization
Deep expertise in digital marketing analytics, incrementality measurement, and marketing science
Experience working with marketing budgets of $500 million or more annually
Experience partnering with product, engineering, commercial, and operations leaders to improve advertising and yield outcomes
Showcased ability to optimize revenue through pricing, inventory monetization, and analytics-driven commercial decisions
Strong background in e-commerce and marketplace dynamics
Demonstrated ability to translate complex analytical insights into actionable business strategies
Excellent stakeholder management skills, with the ability to influence and advise C-level executives
Advanced knowledge of attribution modeling, experimentation design, and customer lifecycle analytics
Familiarity with loyalty programs and CRM analytics is highly desirable
Strong understanding of data infrastructure, tools, and emerging technologies in the analytics space
Excellent communication skills with the ability to explain complex concepts to non-technical audiences
Master's degree required, advanced degree in a quantitative field preferred

Responsibilities

Drive marketing science innovation to improve return on investment and deepen consumer understanding
Oversee analytics for marketing spend, incrementality measurement, loyalty program effectiveness, strategic analysis of CRM, and capital allocation across a multi-billion-dollar marketing budget
Lead consumer analytics initiatives focused on churn reduction, engagement, and long-term value creation
Develop and implement advanced attribution models, elasticity measurements, and experimentation designs
Provide strategic insights and recommendations directly to the CMO and marketing leadership team
Collaborate closely with cross-functional teams including finance, product, and technology
Own analytics for EG Advertising across ad product performance, campaign and partner insights, commercial performance tracking, and strategic growth initiatives
Lead display advertising yield and pricing, including pricing strategy, inventory monetization, forecast-informed commercial decision support, and optimization of revenue across formats, placements, and partners