Vice President & Market Manager

Cumulus Media New Holdings Inc.•Reno, NV

22h

About The Position

Cumulus Media in Reno, Nevada, is seeking an accomplished, motivated leader to provide strategic and operational leadership for a multi-station broadcast radio market. The role is responsible for driving revenue growth, strengthening market performance, and developing a high-performing sales organization. The Vice President & Market Manager sets business priorities, leads local revenue strategies, and works with programming, promotions, digital, finance, and operations to deliver compelling audience experiences and effective advertiser marketing solutions. As the market’s senior leader, this person recruits, coaches, and develops sales talent; builds relationships with clients and community partners; and cultivates a culture of accountability, collaboration, innovation, and consistent execution. The successful candidate brings business and financial acumen, a hands-on leadership style, knowledge of integrated media sales, and the ability to turn strategy into measurable results. The position reports directly to the Operational President.

Requirements

At least 5 years of experience in broadcast radio, media, or advertising sales and operational management.
Valid driver's license; regular travel to client meetings, community events, business functions, and other company-related activities throughout the market is an essential job function.
Experience preparing annual budgets, monthly profit and loss statements (P&Ls), and sales forecasting reports.
Proven track record of developing and delivering integrated, idea-based advertising solutions across on-air, on-site, and digital platforms.
Strong business acumen and understanding of lead generation, customer relationship management (CRM), account development, and business development.
Strong goal orientation and ability to coach and lead a sales team.

Nice To Haves

Bachelor's degree in business management, radio, or a related field is highly preferred.

Responsibilities

Provide strategic and operational leadership for a multi-station broadcast radio market, setting business priorities and driving measurable revenue and performance results.
Lead local and regional sales efforts, expand broadcast and digital sales, and identify opportunities in new and emerging business categories.
Recruit, coach, develop, and retain a high-performing sales organization that achieves and exceeds its goals.
Set clear expectations, raise performance standards, provide actionable feedback, and empower team members to own their results.
Monitor revenue performance, sales activity, pipeline development, client retention, forecasting, and progress against market goals.
Build relationships with advertisers, community partners, and business leaders, positioning the stations as providers of integrated marketing solutions.
Collaborate with programming, promotions, digital, finance, and operations to align priorities and execute effectively.
Make sound business decisions, allocate resources thoughtfully, and develop plans for immediate priorities and long-term growth.
Foster accountability, collaboration, innovation, and consistent execution, while recognizing strong individual and team performance.
Take ownership of the market’s efforts and outcomes and represent the stations throughout the community.