Vice President Live Entertainment (LA Based)

ASM GlobalLos Angeles, CA
$200,000 - $250,000Onsite

About The Position

As VP, Live Entertainment, you will be responsible for booking our 130+ world-class arenas, stadiums and theaters with premier content by leveraging your deep industry relationships to secure high-profile shows, tours, and events. You will act as an extension to our Venue Booking Managers, providing national oversight of best practices and industry touring trends, while being a constant support for all Legends Global venues. Legends Global is the premier partner to the world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services delivered seamlessly through our white-label model to keep our partners front and center. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. Our culture is built on respect, ambition, collaboration, and bold action. We’re committed to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career. At Legends Global, winning isn’t occasional — It’s intentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.

Requirements

  • 10+ years of experience in the entertainment industry, with a required focus on talent buying, national touring, major promoters, and/or agency.
  • Deep understanding of entertainment trends and proven track record of booking and selling large-scale live entertainment events.
  • Strong leadership, communication, strategic planning, contract negotiation, and budget management skills.
  • Bachelor’s degree in a related field is typically preferred.
  • Ability to work in a fast-paced environment, often including evenings and weekends.

Nice To Haves

  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
  • Knowledge of software programs such as Salesforce, Infor, Momentus, Prism, and Power BI.
  • Ability to thrive in a fast-paced environment

Responsibilities

  • Act as a Brand Ambassador for the Legends Global portfolio, elevating the organization’s presence among industry agents, artist managers, and promoters.
  • Cultivate strong relationships with promoters, agents, and touring representatives, to drive live events across Legends Global managed venues.
  • Position Legends Global venues as premier live event destinations by conducting in-depth analysis of market trends, competitive landscapes, and evolving touring patterns.
  • Lead deal negotiations with promoters and agents, ensuring favorable financial terms and strategic alignment for each venue.
  • Collaborate with Venue Booking Managers on venue availability to successfully execute bookings for diverse live entertainment events.
  • Analyze market trends, touring patterns, and competitive venues to position Legends Global venues as premier live entertainment destinations.
  • Utilize data-driven insights to report on booking performance and inform the long-term programming strategy across the portfolio.
  • Represent Legends Global at industry conferences, live events, charity events, etc.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • Paid vacation
  • 401k plan
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