Vice President, Integrated Media x 2

AIP Connect•Toronto, ON

33d•Hybrid

About The Position

We are seeking a results-driven, goal-oriented Vice President, Integrated Media to serve as both an executive-level client partner and a people leader for our largest and most distinguished clients. This role is the senior-most point of the client relationship within Integrated Media, responsible for translating our clients' business challenges into innovative and effective marketing solutions across a portfolio of accounts. You will manage and develop a team of Directors, ensuring that high-level communications strategies are effectively translated into actionable, integrated media plans across their engagements. This is a leadership role for someone who can operate as both an executive-level client partner and a people manager — building and developing a team of Directors while personally holding the most senior client relationships in the portfolio.

Requirements

12+ years of experience in a client services or strategic planning role within a top-tier consulting firm, interactive agency, or media agency.
Prior people-management experience.
Proven experience managing and developing Director-level talent, including performance management and career pathing.
Experience operating at the executive/C-suite client level, with a track record of navigating complex, multi-stakeholder client organizations.
Deep knowledge of strategic planning best practices.
Proven expertise in developing creative, strategic, and optimized media plans for clients.
Extensive knowledge of the integrated media landscape, including both traditional and digital channels.
Proven experience growing a client account, understanding their needs, and leveraging agency services to create new opportunities.
Strong understanding of the digital project lifecycle, including creative development, web technologies, and third-party vendors.
Mastery of media fundamentals, including media math, target audience development, and communication goals.
Familiarity with marketing principles and analytics.
An optimist with the foresight to create solutions before challenges arise.
Thrive on building strong relationships and confidently presenting ideas.
A "we before me" attitude.
Excel at uniting and mentoring cross-functional teams.

Nice To Haves

Ability to push our work forward.

Responsibilities

Manage and develop a team of Directors, Integrated Media — setting priorities across their accounts, coaching on strategic and client-management skill, and owning performance management and career development for direct reports.
Serve as the primary strategic lead across a portfolio of the agency's largest client relationships, serving as the senior-most agency point of contact at the client's executive level (CMO/VP Marketing).
Identify a client's core business needs and work with both the client and internal teams to build innovative solutions that generate measurable results.
Manage and set client expectations to ensure satisfaction and long-term partnership.
Build the strategic foundation for all media plan development across the portfolio.
Lead the creation of holistic media strategies, ensuring a consistent and powerful narrative across all channels, including TV, Digital (Display, Video, Social, Mobile, Programmatic), Print, and OOH.
Take ownership for the health and growth trajectory of each relationship in the portfolio, not just individual opportunities — flagging risk and building the case for expansion proactively to agency leadership.
Leverage your deep understanding of the media landscape and our agency's capabilities to develop and present recommendations, evaluations, and POVs that push our clients' businesses forward.
Provide portfolio-level oversight across multiple Directors' engagements simultaneously, managing long-term, complex marketing engagements with multiple project tracks, including media, CRM, loyalty, and creative.
Oversee the quality and direction of media plan execution across the portfolio, working closely with investment, analytics, and creative teams to ensure all plans adhere to strategy and are delivered flawlessly.
Work with media and analytics teams to measure plans against strategic goals across the portfolio.
Ensure our work is delivering results and communicate performance, insights, and optimization strategies back to clients at the executive level.
Act as a leader, communicator, and mentor.
Manage and unite diverse project teams, fostering a collaborative "we before me" attitude.
Lead by example and take an active interest in fostering the talents of those working alongside you, including the Directors who report to you.