Vice President, Integrated Media Planning

Spectrum Science

11d•$155,000 - $175,000•Remote

About The Position

Spectrum Science is seeking a Vice President, Integrated Media Planning who possesses a passion for strategic thinking combined with the ability to execute and optimize. This individual will be an energetic and collaborative team member with a proven track record on high-performing brands/accounts. They will also be responsible for mentoring junior media planning specialists. The ideal candidate will have an interest in healthcare and the scientific process, understanding how to reach diverse audiences including patients, healthcare professionals, practitioners, and thought leaders. This role requires an individual who thrives on collaboration and works closely with other disciplines to deliver high-quality work and set the standard for performance excellence. As a key member of an integrated cross-functional team, the VP will bring marketing and communications campaigns to life through various paid media channels, including print, digital, audio/video, and emerging mediums, with a strong focus on sponsored content, advertorials, and editorial/PR integrations, all with an omni-channel perspective. This position will primarily support clients in the communications and public relations sector. As a leader on the paid media team, the VP will collaboratively guide internal and client strategic thinking to ensure media tactics align with client objectives. They will be ultimately accountable for the success of paid media within the PR/Communications business line and will serve as an effective team leader, mentoring a team of media planners and optimizers.

Requirements

Minimum 8 years planning experience within the agency environment. Experience within PR/Communications agencies is a strong plus
Core competency/capability in traditional and offline channel planning
Strong fluency in sponsored content and endemic direct buys within the healthcare space, ideally with corporate communications clients
Minimum 4 years’ experience with pharmaceutical advertising
Management experience
Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
Experience with campaign management, ad serving, and viewability/fraud prevention technology
Working knowledge of third-party media research and competitive monitoring tools
Working knowledge of Google Analytics
Excellent presentation and deck building skills
Able to travel to meet client and agency needs
Ability to work autonomously while also being a strong relationship builder
Strong attention to detail

Responsibilities

Drive organic growth of media solutions within the client base
Lead media solutions for new business pitches
Manage, mentor, and grow a cross-functional team of media planners, channel specialists, and optimizers
Develop and document team processes and best practices
Lead the media planning, negotiation, deployment, and optimization process for assigned clients from beginning to end
Identify and procure or conduct research on media consumption and trends for target audiences
Develop media strategies that directly address client objectives
Partner closely with earned media specialists to develop integrated strategies across Paid, Earned, Owned, and Shared channels
Directly and through junior staff manage media schedules, budget reconciliation, develop and send RFPs to identified media partners
Critically evaluate and compare RFP responses and negotiate added value while building and maintaining high trust and respect relationships with external media partners
Work with internal account and subject matter expert teams to collaboratively develop strategic brand plans with integrated media
Assist project management and account teams with estimation of paid media projects and retainers
Develop and nurture relationships with sales reps across key media partners and stay on top of emerging trends, technologies, and paid media opportunities
Educate internal teams on the media planning process, deliverables, timelines, and help upskill broad agency paid media proficiency
Plan across all paid media channels from digital channels like display, native, search, and social, to traditional channels like print and OOH, as well as video and audio advertising
Collaborate with subject matter experts within the paid media team to create holistic strategies while leveraging best practices and full strength of media capabilities.
Show a collaborative, flexible, and solution-oriented working style and be prepared to roll up your sleeves when a hands-on approach is needed
Serve a player/coach type role that seeks out process improvement and education opportunities and takes pride in problem solving and relationship building

Benefits

Monthly cell phone reimbursement
Flexible time off
Company holidays
Voting time
Jury duty
Bereavement leave
Sabbatical Program after 7 years of service
13 weeks paid Parental Leave, inclusive of adoption and foster care placement
Continuous learning and development through Greatest Potential Self (proprietary talent program)
Tuition reimbursement programs
In-house 1:1 coaching with access to talent and productivity-based assessments
Referral bonus
Medical concierge service
Thorough onboarding including accessible conversations with leadership
401k with company match
1:1 Financial Coaching and Education
Wellness benefits including medical, dental, vision
Science-backed meditation and mindfulness tools through Headspace