Vice President Industry Growth, Consumer Industries

syntax•Durham, NC

2d•Hybrid

About The Position

The Vice President, Industry Growth is responsible for creating revenue growth within a defined industry vertical. This role owns industry demand generation, market strategy, and revenue influence, working closely with sales, alliances, and marketing to expand pipeline, shape strategic pursuits, and strengthen Syntax’s position in priority markets. The ideal candidate combines industry insight, commercial leadership, and executive presence to help drive new logo acquisition, account expansion, and market-backed investment decisions.

Requirements

Proven experience leading growth, sales, or market-facing strategy within a defined industry vertical.
Strong track record of driving pipeline, revenue influence, and account expansion.
Experience partnering effectively with sales, marketing, and alliance teams.
Ability to build and execute account strategies, whitespace plans, and campaign priorities.
Strong executive presence and the ability to open and deepen relationships with senior client stakeholders.
Experience influencing complex, strategic deals and pursuits.
Ability to assess market trends and translate them into practical growth recommendations.
Strong analytical skills with experience tracking business performance metrics and outcomes.
Excellent communication, collaboration, and stakeholder management skills.

Nice To Haves

Experience working in or supporting enterprise technology, consulting, or transformation environments.
Familiarity with partner ecosystems and partner-influenced growth strategies.
Experience supporting industry-based offerings, campaigns, or market development initiatives.
Demonstrated ability to identify and prioritize investments based on market demand and growth potential.
An appreciation for innovation, continuous improvement, and modern delivery approaches, including automation and AI-enabled services.
Experience influencing large, multi-stakeholder sales cycles or complex enterprise pursuits.

Responsibilities

Define and execute the industry growth strategy for a defined vertical.
Build target account plans and whitespace opportunities in partnership with sales.
Shape compelling industry-specific value propositions and messaging.
Drive pipeline creation with sales, alliances, and marketing teams.
Identify priority offerings, partners, and campaigns aligned to industry needs.
Develop and expand executive relationships within target accounts.
Influence large deals, strategic pursuits, and high-value opportunities.
Provide market feedback to inform investment priorities and growth decisions.
Track and analyze industry performance, including pipeline, bookings, win rates, revenue mix, and margin quality.
Represent Syntax in industry conversations and help strengthen market presence.