Vice President, Healthcare Paid Social Media

Burson•New York, NY

11h•$75,000 - $180,000•Hybrid

About The Position

We are seeking a highly experienced and results-oriented Vice President, Healthcare Paid Social Media to lead a significant and diverse portfolio of pharmaceutical and healthcare accounts. This role is responsible for developing, overseeing, and advancing integrated, data-driven paid media strategies with a strong emphasis on paid social for branded pharmaceutical products, while partnering across search, programmatic, endemic, and emerging digital channels. This role requires expert-level knowledge of paid social strategy and execution, both within platforms and in aligning platform capabilities to broader brand goals. You’ll provide strategic guidance while ensuring tactical excellence, stepping in for hands-on execution when needed and overseeing junior team members across all social channels. A strong understanding of how digital channels integrate, the science behind targeting and optimization, and healthcare-specific data, targeting, and regulatory requirements is essential. You’ll collaborate closely with cross-functional teams to build effective, integrated campaigns, maintain rigorous QA standards, and deliver exceptional client-facing experiences. Comfort with selling in new tactics to drive organic growth and staying ahead of the latest social platform offerings is key, as is the ability to recommend and implement these innovations directly with clients. Deep experience in metrics and analytics reporting is required, including establishing a compelling narrative around paid social campaign results and conveying outcomes and learnings to clients. This role also carries responsibility for portfolio revenue management, team leadership, and client growth, and reports directly to the SVP, Paid Media. If you thrive on strategic leadership, relationship building, and working within a dynamic, integrated marketing environment, we’d love to hear from you.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
8-10 years of paid media experience, with deep pharmaceutical and healthcare expertise
Branded product and paid social expertise is required
Strong understanding of healthcare targeting, NPI usage, and third-party healthcare data
Demonstrated experience navigating MLR and regulatory environments
Proven ability to lead teams with a balance of strategic oversight and tactical excellence
Strong QA/QC mindset with accountability for campaign accuracy and performance
Platform expertise across Meta, TikTok, Snapchat, YouTube, and LinkedIn (must-have)
Exceptional client relationship, vendor/rep relationship and executive communication skills across both
Strong analytical, problem-solving, and decision-making capabilities
Experience managing billing, revenue and portfolio growth
Passion for collaboration, mentorship, and building inclusive, high-performing teams
Full Funnel media planning is a must
Must be able to pull, review, and present reporting from social platforms, while analyzing key insights
Excel/Pivot Table experience is preferred
Ability and expertise in media process from planning through execution

Nice To Haves

Experience with integrated digital campaigns across paid social, paid search, and programmatic media is preferred
Experience with Search, X, Pinterest, sponsorships, and media partnerships is a plus

Responsibilities

Lead integrated paid media strategy for branded pharmaceutical accounts, with a core focus on paid social
Oversee campaign planning, build, launch, optimization, and reporting across:
Paid Social (Meta, TikTok, Sapchat, YouTube, LinkedIn)
Pead Search and Porgrammatic (a strong plus but not mandatory)
Serve as a senior client partner for paid media, leading strategic conversations and presentations
Guide and mentor paid media teams, providing oversight, QA/QC rigor, and performance accountability
Ensure all campaigns meet MLR, regulatory, and platform compliance standards
Apply healthcare-specific targeting and measurement, including:
NPI-based HCP targeting
Patient targeting wihtin platform and regulatory constraints
Use of 3rd-party healthcare date and reporting (e.g., IQVIA, SWOOP)
Manage budgets, pacing, forecasting, and portfolio-level revenue growth
Identify opportunities for platform expansion, sponsorships, partnerships, and enhanced digital activations
Stay current on platform changes, healthcare media trends, and emerging opportunities