Vice President, Media

Publicis Groupe•Seattle, WA

1d•$146,490 - $220,440•Hybrid

About The Position

As the Vice President of Search at Razorfish, you will be responsible for setting the strategic vision and driving the overall direction for our search marketing initiatives. In this senior leadership role, you will oversee all aspects of the search program for your specific set of accounts/clients, ensuring that high standards of client service, innovation, and performance are met across the organization. You will lead a team of professionals, fostering a culture of collaboration and excellence while leveraging emerging technologies and data-driven insights to optimize search strategies. Your leadership will be crucial in positioning Razorfish as a thought leader in search marketing, enabling clients to achieve their marketing objectives.

Requirements

10+ years of experience in Search Engine Marketing (SEM) and digital marketing, with a proven record of successful strategy development and execution.
5+ years of leadership experience, demonstrating effective management of diverse teams and driving high-performance outcomes.
Strong client-service orientation, with the ability to build and sustain strategic client relationships and ensure their satisfaction.
Exceptional analytical skills, with the ability to derive insights from data and apply them to improve campaign performance.
Comprehensive understanding of how digital marketing strategies work together, including organic search, social media, and paid media.
Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.
Strong communication and presentation skills, with the ability to articulate complex ideas to both internal teams and external stakeholders.
Proven track record in business development, contributing to agency growth through strategic initiatives and partnerships.
Innovative mindset and commitment to leveraging the latest technologies to optimize search marketing strategies.
Passion for mentoring and talent development, fostering a culture of continuous improvement and knowledge sharing.

Responsibilities

Strategic Leadership: Develop and implement a comprehensive search marketing strategy that aligns with client needs and industry best practices, ensuring Razorfish remains at the forefront of digital marketing.
Performance Management: Monitor, analyze, and report on search campaign performance, providing executive-level insights and recommendations to enhance ROI and effectiveness.
Innovative Culture: Foster a culture of innovation and experimentation within the search team, encouraging the adoption of the most effective technologies, including AI and automation, to improve efficiency and campaign outcomes.
Client Relationship Management: Build and maintain relationships with key clients and stakeholders, serving as a trusted advisor to understand their objectives and deliver tailored search solutions.
Cross-Functional Collaboration: Collaborate with other departments, including media, creative, and analytics, to ensure cohesive digital marketing strategies that integrate search with broader marketing efforts.
Talent Development: Mentor and develop senior team members, providing guidance in their professional growth and encouraging a collaborative and high-performing team environment.
Thought Leadership: Represent Razorfish at industry events, conferences, and webinars, sharing insights and contributing to the agency's reputation as a leading voice in search marketing.
Business Development: Identify new business opportunities and collaborate with senior leadership to develop strategic proposals that expand service offerings and drive revenue growth.
Trend Analysis: Stay updated on industry trends and shifts in consumer behavior, ensuring the search strategy evolves in response to market changes.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances