Vice President, Growth Marketing

Skillz Inc.•San Francisco, CA

12d•Hybrid

About The Position

If you want to build, develop, and see your impact, join Skillz and level up your Career! Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition. At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move! Job Description We’re looking for a VP, Growth Marketing to build and scale a modern growth engine that elevates our brand while delivering measurable customer and revenue growth. You’ll own the full-funnel strategy—from brand positioning and creative direction to performance marketing and rapid experimentation (“growth hacking”) and translate insights into repeatable, scalable playbooks. You’ll lead a high-performing team and collaborate closely with Product, Data, Sales/Partnerships, Creative, and Finance to grow awareness, acquisition, activation, retention, and LTV without losing the brand’s voice.

Requirements

5+ years in growth/performance marketing with leadership experience.
Proven track record scaling multi-channel growth while strengthening brand (not trading one for the other).
Strong performance marketing expertise: channel strategy, creative testing, measurement, attribution, and optimization.
Deep experimentation mindset: hypothesis-driven testing, rapid iteration, and learning loops.
Fluency in modern growth metrics and analytics (CAC, LTV, ROAS/MER, incrementality, cohorts, funnels).

Nice To Haves

Experience with product-led growth, referral/viral loops, marketplace dynamics, or consumer apps/gaming.
Prior mobile gaming or tech industry experience preferred.
Familiarity with MMM, geo tests, lift studies, and advanced experimentation design.
Experience building in-house creative performance capability.

Responsibilities

Brand & positioning (build demand, trust, and differentiation)
Define and evolve brand strategy, messaging, and narrative across channels and audiences.
Partner with Creative/Content to establish a strong creative system (campaign concepts, templates, tone, visual guidelines).
Lead integrated campaigns (launches, seasonal moments, category narratives) that drive awareness and consideration.
Own brand health measurement (awareness, perception, share of voice, brand lift) and connect it to funnel impact.
Performance marketing & paid growth (efficient, scalable acquisition)
Own paid acquisition strategy and execution across channels such as Search, Social, Display, Video, Affiliates/Influencers, and emerging platforms.
Build a disciplined measurement approach: CAC, ROAS, MER, incrementality, cohort LTV, payback, attribution strategy.
Develop channel-specific playbooks and optimization routines (bidding, creative testing, landing page conversion, audience strategy).
Manage agency/vendor relationships and negotiate contracts to maximize ROI and speed.
Growth hacking & experimentation (move fast, learn faster)
Create an experimentation culture with rapid test cycles across ads, landing pages, onboarding, referral loops, and lifecycle.
Identify and scale “unfair advantages” (viral/referral mechanics, partnerships, community loops, product-led growth motions).
Launch and iterate on conversion rate optimization (CRO) and funnel improvements with Product and Analytics.
Build a growth “operating system”: test backlog, hypotheses, prioritization framework, success metrics, post-mortems, knowledge base.
Lifecycle, retention & revenue expansion
Own lifecycle strategy (email, push, SMS, in-app) to increase activation, repeat usage, and monetization.
Partner with Product to improve onboarding and key habit-forming moments.
Develop segmentation and personalization to improve engagement and reduce churn.
Drive initiatives for upsell/cross-sell where applicable.
Analytics, measurement & budgeting
Establish clear KPI architecture and dashboards across the funnel.
Improve attribution and measurement rigor (MMM/incrementality tests where relevant).
Build and manage marketing budgets with forecasting, scenario planning, and performance reporting.
Communicate performance clearly to execs and stakeholders—what’s working, what’s not, and what’s next.
Leadership & team building
Hire, coach, and scale a team of growth leaders across brand, paid, lifecycle, creative strategy, and analytics.
Set an operating cadence: weekly growth reviews, creative performance reviews, monthly planning, quarterly strategy.
Create a culture of high standards, strong collaboration, and bias-to-action.

Benefits

Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
Time off: We offer competitive paid time off (PTO) & company holidays, including a company-wide shutdown between Christmas and New Years, to help you recharge and pursue your passions.
Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free daily breakfast and catered lunch, snacks,a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.
Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.

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