Vice President, Distribution and Growth Marketing

Cerebras Systems•Sunnyvale, CA

11d

About The Position

We are seeking a Vice President of Distribution & Growth Marketing to architect and scale our global demand engine. Reporting to the CMO, this leader will own performance marketing, audience growth, digital distribution, brand amplification, and full-funnel pipeline acceleration. This role is accountable for measurable business impact — including 5x social audience growth, increased brand share of voice, improved sentiment visibility, and significant pipeline expansion . The ideal candidate is analytical, performance-obsessed, and deeply fluent in modern marketing signal tracking across channels.

Requirements

15+ years of marketing experience, with significant leadership in growth or performance marketing.
Proven track record of scaling pipeline in high-growth B2B technology environments.
Deep expertise in digital distribution, paid media, SEO/SEM, and lifecycle marketing.
Strong analytical capabilities and fluency in marketing attribution models.
Experience implementing social listening and sentiment analysis platforms.
Strong executive presence and cross-functional leadership experience.

Nice To Haves

Experience in enterprise technology, AI, infrastructure, or high-performance computing.
Experience building growth engines in IPO-stage or public companies.
Familiarity with AI-enabled marketing automation and predictive analytics tools.

Responsibilities

Growth & Audience Expansion Drive a 5x increase in social followers across priority platforms within defined timelines.
Build scalable audience acquisition strategies across paid, organic, partner, and community channels.
Optimize distribution strategies to maximize reach, engagement, and conversion.
Develop channel-specific growth playbooks for executive, corporate, and product narratives.
Performance Marketing & Pipeline Acceleration Own demand generation strategy and full-funnel performance.
Drive measurable increases in qualified pipeline, marketing-attributed revenue, and conversion rates.
Partner with Sales to ensure alignment on pipeline targets and revenue contribution.
Continuously optimize CAC, LTV, and ROI across campaigns.
Marketing Signals, Analytics & Attribution Establish a unified marketing intelligence framework to track all marketing signals and metrics.
Implement robust attribution models across digital, social, field, and partner marketing.
Develop dashboards that provide real-time visibility into performance KPIs.
Lead experimentation strategy (A/B testing, creative testing, channel optimization).
Brand Share of Voice & Sentiment Monitoring Increase brand share of voice across earned, owned, and paid channels.
Implement social listening and sentiment tracking infrastructure to monitor brand perception in real time.
Partner with Communications to proactively respond to reputational risks or narrative shifts.
Provide regular executive reporting on brand momentum and competitive positioning.
Digital Ecosystem & Distribution Infrastructure Own website performance, SEO/SEM strategy, and conversion optimization.
Optimize content distribution to maximize engagement and downstream demand capture.
Leverage AI-driven marketing tools to enhance targeting, personalization, and predictive analytics.
Team Leadership Build and scale a high-performance growth marketing organization.
Recruit top-tier digital, performance, analytics, and lifecycle marketing talent.
Foster a culture of accountability, speed, and data-driven decision making.