Vice President, Global Strategic Experiences and Executive Programs

Genesys•Menlo Park, NC

2d•Remote

About The Position

Enterprise buying decisions and long-term customer relationships are shaped through high-impact, executive-level experiences that connect strategy, innovation, and measurable business outcomes. This role defines how global enterprise audiences engage with Genesys at critical moments that influence pipeline creation, revenue growth, and platform adoption. As Vice President, Global Strategic Experiences and Executive Programs, you own and scale a global portfolio of strategic events and executive engagement initiatives that elevate market position and strengthen relationships with senior decision-makers across priority accounts. Operating at the intersection of Marketing, Sales, Customer Success, Product Marketing, Brand, and Executive Leadership, you drive alignment between event strategy and enterprise growth priorities. You bring together product innovation, thought leadership, customer storytelling, and go-to-market execution into unified experiences that resonate with C-suite audiences. At Genesys, we are transforming customer experience through AI-powered innovation and human-centric design, and this role plays a central part in how that vision is experienced globally. This position offers direct exposure to executive decision-making and platform-level growth initiatives, creating a clear pathway to expanded leadership influence across global marketing and revenue functions.

Requirements

15 or more years of experience in demand generation, strategic events, executive engagement, or integrated marketing within enterprise B2B or SaaS environments
7 or more years leading global event strategy and execution for large-scale, high-impact programs
Demonstrated experience building and scaling executive engagement programs for C-suite audiences, including advisory forums and strategic account alignment
Strong experience shaping executive-level narratives across brand, content, thought leadership, product marketing, or executive communications
Deep expertise in customer experience, contact center, CRM, AI, digital transformation, or related enterprise technology markets
Proven ability to lead and scale globally distributed teams, including Director and Senior Director-level leaders
Demonstrated success influencing senior stakeholders within complex, matrixed organizations
Experience partnering with executive leadership on enterprise-wide strategic initiatives and go-to-market transformation efforts
Strong executive communication, stakeholder management, and cross-functional leadership skills
Advanced proficiency with Salesforce, event platforms, analytics tools, attribution models, and performance reporting frameworks
Strong operational discipline across budget management, vendor management, governance, and global execution oversight

Nice To Haves

Experience leading globally recognized flagship customer conferences or industry-defining events
Experience building premium executive programs, advisory forums, or C-suite communities tied to strategic account growth and customer advocacy
Strong track record of integrating events into multi-channel, account-based demand generation strategies
Familiarity with enterprise sales cycles, executive sponsorship models, strategic account planning, and complex deal orchestration
Demonstrated success using data and analytics to optimize event performance, executive engagement, and ROI
Experience partnering with academic, media, analyst, or consulting organizations to develop differentiated executive content platforms
Experience implementing AI-driven tools to scale personalization, audience engagement, and event operations

Responsibilities

Own and evolve the global strategy for Tier 1 strategic events, driving measurable impact on pipeline generation, revenue acceleration, customer expansion, and executive engagement across enterprise segments
Architect and deliver flagship experiences, including global customer conferences, industry events, sales kickoff, and executive programs that influence senior buyers and accelerate complex deal cycles
Design differentiated, high-visibility event experiences that strengthen competitive positioning, increase engagement with priority accounts, and deepen relationships with senior decision-makers
Establish scalable global playbooks, governance models, and operating standards that enable consistent regional execution while improving efficiency, brand quality, and performance accountability
Lead the global executive engagement portfolio, ensuring programs such as Executive Perspectives deliver meaningful C-suite engagement, customer advocacy, and strategic account growth
Align executive program participation with account strategies by partnering with Sales, Customer Success, and regional teams to drive pipeline creation, opportunity progression, and long-term relationship development
Define and oversee executive-level content strategy, ensuring experiences are grounded in differentiated thought leadership, customer insight, and Genesys’ corporate narrative
Build and scale event-driven demand generation strategies that improve pipeline quality, increase conversion rates, and accelerate deal progression across enterprise accounts
Implement performance frameworks that measure pipeline contribution, executive engagement quality, customer retention impact, and return on investment
Leverage data, analytics, and attribution models to optimize investment strategy, audience targeting, event mix, and overall business contribution
Influence executive stakeholders to expand thought leadership presence, customer participation, and external visibility across strategic events
Build strategic partnerships with media, analysts, academic institutions, and industry leaders to extend reach and reinforce market credibility
Lead and develop a high-performing global events organization, strengthening leadership capability and driving operational excellence across distributed teams
Drive adoption of AI, automation, and advanced event technologies to enhance personalization, engagement, and post-event follow-up at scale
Ensure strong operational discipline across budget management, vendor partnerships, governance, and continuous improvement initiatives