Vice President, Global Enrollment Marketing and Strategic Communications

New York University•New York, NY

1d•$415,000 - $485,000

About The Position

The Vice President for Global Enrollment Marketing and Strategic Communications is a senior leader within Global Enrollment Management and Student Success (GEMSS). This role serves as a senior strategist for the University's enrollment marketing, institutional positioning, and lifecycle communications, leading strategy development and execution in alignment with the Senior Vice President for Global Enrollment, Student Success, and Institutional Positioning. The Vice President provides strategic leadership for undergraduate enrollment marketing across NYU’s global campuses and programs, while offering advisory and analytic support for graduate and professional enrollment. This position leads an integrated, data-driven marketing and communications function that advances enrollment outcomes, strengthens NYU’s global reputation, supports student success, and ensures a cohesive experience for students and families from prospect through enrollment and beyond. Reporting to MJ Knoll-Finn, Senior Vice President for Global Enrollment, Student Success, and Strategic Positioning, this senior leader operates in close partnership with Admissions, Student Success, Development and Alumni Relations, and Central Communications. The Vice President leads a team of roughly 25 FTEs and has three direct reports. The next Vice President will help shape the University’s global story, strengthen its market position, and guide a highly talented team in elevating NYU’s enrollment and student success mission. New York University seeks a visionary and strategic senior leader who brings a blend of strategic imagination, analytical discipline, and collaborative leadership to guide a sophisticated, globally oriented enrollment marketing enterprise, understanding the breadth and complexity of NYU’s global footprint and possessing the judgment and insight needed to position the University strongly for the future.

Requirements

Master's Degree in Higher Education Administration, Business Administration, Marketing, or related field
10+ years progressive leadership experience in enrollment marketing, communications, or strategic positioning within higher education or a related field
Demonstrated expertise in undergraduate and graduate enrollment marketing and funnel development
Experience serving as a strategist for rankings and institutional positioning
Demonstrated success in cross-functional leadership and building collaborative partnerships across complex organizations
Proven success using data, market research, benchmarking, and competitive analysis to drive enrollment strategy and outcomes
Strong understanding of global higher education markets, enrollment trends, and student/parent decision-making
Exceptional storytelling and communication skills, with the ability to elevate institutional distinctiveness through narrative and data
Ability to translate market research and data into forward-looking enrollment strategies (Strategic Insight)
Skilled at crafting compelling, distinctive narratives that elevate NYU’s brand (Storytelling)
Strong record of building partnerships and leading across organizational boundaries (Collaborative Leadership)
Expertise in benchmarking, rankings, ROI analysis, and data-driven decision-making (Analytical Acumen)
Ability to adapt strategies to diverse cultural and market contexts (Global Perspective)
Skilled at balancing long-term strategy with hands-on execution in a fast-paced environment (Innovation and Adaptability)