Vice President, Generative and Search Engine Optimization
The Messina Group•Washington, DC
•$170,000 - $200,000•Hybrid
About The Position
As search evolves, from traditional engines to AI-generated answers, overviews, and citations, we are building an in-house search optimization capability to serve clients across both firms. We are looking for a Vice President, Generative and Search Engine Optimization to lead that effort, building the tools, methodology, and team that will define how our clients show up in both traditional search results and AI-generated answers.
Requirements
- 10+ years of experience in SEO/GEO, content strategy, digital communications, or a related discipline, with meaningful recent focus on AI search and generative engine optimization
- Deep understanding of how search engines and LLMs retrieve and cite information, and how content structure, authority signals, technical SEO factors, and entity clarity affect search and AI visibility
- Experience building or managing internal tools, scoring frameworks, or structured workflows; comfort with a no-code or low-code build environment is a plus
- Strong writing and communication skills, with the ability to translate technical GEO concepts for non-technical clients and colleagues
- Experience advising clients or senior principals in a consulting, agency, or in-house communications environment
- Demonstrated ability to manage projects and produce high-quality deliverables in a fast-paced environment with competing priorities
Nice To Haves
- Familiarity with the political, advocacy, and public affairs landscape is a plus but not required
Responsibilities
- Build and own TMG and Greenbrier’s GEO and SEO methodology, scoring frameworks, and internal tooling
- Lead end-to-end business development for GEO and SEO services, including lead generation, pipeline management, and deal closings
- Develop repeatable workflows for auditing, optimizing, and measuring content performance across traditional search engines and all major AI search engines
- Grow and manage a small team of GEO and SEO specialists over time
- Stay at the leading edge of how large language models and search engines retrieve, rank, and cite information, keyword and topical authority building and translate that into actionable practice
- Serve as the primary GEO and SEO advisor and as point person for deliverables to a portfolio of clients across advocacy, corporate, and public affairs contexts
- Create and/or audit client content and communications for search visibility, AI extractability, citation readiness, and entity visibility
- Partner with communications and digital teams to translate GEO and SEO insights into revised messaging, content structures, and publishing strategies
- Directly implement recommended strategies, including, but not limited to, technical SEO, website optimization/crawlability, injecting citation triggers, content placement, Wikipedia edits, and optimization of clients’ owned channels and social media profiles to build entity authority
- Produce clear, executive-ready deliverables including client recaps and status reports, GEO and SEO audits, scoring reports, and strategic recommendations
- Work across TMG and Greenbrier teams to embed GEO and SEO thinking into client communications programs
- Train and upskill colleagues on GEO and SEO fundamentals and best practices
- Represent TMG’s GEO and SEO capabilities externally with clients and at industry events
Benefits
- Healthcare (medical, dental, vision) for you and your family
- Paid time off, federal holidays, and end-of-year break
- Paid parental leave
- Professional development budget
- Gym and phone stipend
- 401K with employer match
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
