Vice President & General Manager

Nexstar Media Group, Inc.•Birmingham, AL

10d•Onsite

About The Position

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking a highly motivated Vice President/ General Manager to lead WIAT (CBS) in Birmingham, Alabama (DMA #45), as well as all digital, mobile, and social assets associated with the station. The GM will also serve as the station’s Director of Sales. The ideal candidate will utilize their proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, this candidate will possess a strong background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. Promoting a winning culture of teamwork within all station departments and prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation is required. Birmingham is a growing metro that offers the feel of a big market with the accessibility of a close-knit community. The city features a revitalized downtown, strong healthcare and university presence, and a nationally recognized food scene. With a lower cost of living, short commutes, and a welcoming culture, Birmingham is an appealing place to build both a career and a balanced lifestyle.

Requirements

Minimum of five years of leadership experience at a commercial broadcast television station with accompanying digital assets.
Seasoned and knowledgeable professional.
Driven advocate of local broadcasting and digital service to the community.
Exemplary strategic vision.
Focused execution.
Verified understanding of local outreach and thoughtful community involvement.
Deep experience driving new business development.
Experience managing inventory, rates, political sales processes, and revenue forecasting.
Proven track record of managing high-performing sales and news teams.
Effective in collaborating with department heads and staff members.
Ability to engage local community leaders.
Ability to develop long-term relationships with key station clients.

Responsibilities

Lead WIAT (CBS) in Birmingham, Alabama, and all associated digital, mobile, and social assets.
Serve as the station’s Director of Sales.
Utilize proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations.
Possess a strong understanding of advanced digital ad solutions and new business development.
Develop locally originated content for multiple platforms (OTT, linear, web, social).
Drive audience engagement and increase overall reach.
Promote a winning culture of teamwork within all station departments.
Maintain a focus on operational efficiencies and growth in programming performance and new local revenue generation.
Drive new business development.
Manage inventory, rates, political sales processes, and revenue forecasting.
Manage high-performing sales and news teams.
Collaborate effectively with department heads and staff members.
Promote teamwork within all areas of station operations.
Engage local community leaders.
Develop long-term relationships with key station clients.