Vice President, Digital

Stagwell Global•New York, NY

4d•Hybrid

About The Position

The Vice President, Digital serves as a senior leader in developing and managing comprehensive social and digital marketing campaigns and programs. This role functions as the most senior digital leader across multiple accounts, providing strategic oversight with significant autonomy. The VP provides executive-level strategic insight and proactive high-level counsel directly to senior clients and colleagues, ensuring quality control across all digital channels and content strategies. They oversee channel and content planning, creative ideation, analytics and insights, with advanced acumen in paid social, executive communications, social listening, and data analysis. This role drives executive-level reporting and strategic recommendations based on comprehensive data analysis and social intelligence. The Vice President provides senior-level team leadership, including supervising Directors and team members at all levels. This position is expected to be a primary driver of agency growth through active leadership in new business opportunities, RFP strategy, and pitch leadership.

Requirements

8 to 10 years of experience managing social and digital channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) with advanced Excel capabilities
Advanced expertise in social media management tools (e.g. Sprout Social, Sprinklr) and social listening/analytics platforms (e.g. Quid, BrandWatch, Meltwater)
Proven experience managing senior clients and providing strategic recommendations at the executive level
Deep experience developing creative channel and content strategies for both owned channels and paid media campaigns across multiple platforms
Extensive experience managing and developing senior team members
Executive social communications and thought leadership experience
Social listening experience
Knowledge of KOL/influencer marketing, employee advocacy planning, and digital ecosystem management
Strong background in data analysis, performance metrics, and executive-level reporting

Responsibilities

Oversee all planning and execution of complex client programs to meet business objectives and identify significant opportunities to grow existing business
Think strategically across account teams, practice areas and regions with executive-level perspective
Consistently provide clients with proactive, high-level ideas that maximize digital results and anticipate market shifts
Serve as the agency's senior digital expert, with authority to speak on paid social, executive eminence, social listening, and advanced data analysis for both internal and executive client-facing presentations
Lead execution across specialty areas including building sophisticated social listening strategies, managing complex paid social campaigns, and advising on C-suite executive social strategies
Identify and lead major upsell opportunities for clients, collaborating with senior leadership on strategic growth initiatives
Recognize and drive opportunities to expand clients' social/digital programs/business, including developing digital strategies for traditional PR clients
Lead new business development efforts, including RFP strategy and pitch presentations
Drive annual digital planning processes, leading both creative and strategic elements with deep knowledge of user behavior and digital interception points
Develop and deliver comprehensive executive-level reports combining social listening insights, performance analytics, and strategic recommendations
Leverage advanced data analysis to inform strategies, demonstrate ROI, and provide actionable insights to clients
Establish sophisticated KPIs, benchmarks, and performance measurement frameworks that ladder to business objectives
Provide regular executive briefings on digital performance, market trends, and competitive landscape analysis
Utilize social listening data to inform strategic positioning, crisis management, and opportunity identification
Lead client relationships at the highest levels, building and maintaining strong relationships with senior clients
Drive client calls, meetings and executive presentations; lead strategic client brainstorms; represent agency at high-level client events
Manage account teams and senior staff including Directors, facilitating strategic development and conducting comprehensive reviews
Mentor and develop senior team members, recommending promotions and career advancement opportunities
Foster agency culture and demonstrate long-range thinking about agency health and growth
Oversee sophisticated social content creation and management, working closely with design and studio teams
Drive expansion of client digital ecosystems and implementation of new techniques, technologies, and platform innovations
Ensure delivery of high-quality results on-time and on-budget across multiple complex programs
Establish proactive client communication practices and team structures for executive-level responsiveness
Demonstrate mastery of agency operations, procedures, and resources while teaching and developing others
Develop comprehensive client budgets and scopes for complex programming
Manage team hours and resources to ensure profitability, escalating strategic issues to business unit leadership
Provide sophisticated budget and ROI analysis for organic and paid programming across multiple clients
Oversee financial performance of programs and provide strategic recommendations for optimization