Vice President, Digital Campaign Delivery Lead

JPMorgan Chase & Co.•Columbus, OH

6d•Onsite

About The Position

Drive impactful digital marketing campaigns for Business Banking, collaborating across teams to deliver customer-focused solutions and operational excellence. As a Vice President, Digital Campaign Delivery Lead in Business Banking, you will lead a team responsible for executing acquisition campaigns across digital channels. You will coordinate cross-functional delivery, ensure launch readiness, and drive continuous improvement through automation and AI-enabled capabilities. Your leadership will influence stakeholders and optimize customer-facing marketing experiences.

Requirements

Minimum 5 years of experience in digital marketing, campaign management, marketing operations, or acquisition marketing.
Demonstrated leadership experience managing teams and delivering results in a highly regulated environment.
Proven ability to lead end-to-end campaign execution from planning through launch and optimization.
Strong understanding of digital marketing execution, customer journey fundamentals, creative review processes, and campaign optimization techniques.
Experience partnering with Legal, Compliance, Risk, and Control functions and navigating formal approval processes.
Exceptional stakeholder management and communication skills within complex matrixed organizations.
High attention to detail with disciplined documentation and audit-ready execution practices.
Strong analytical and problem-solving skills with the ability to leverage data and insights to improve outcomes.
Technology-forward mindset with interest in automation and AI-driven workflow improvements.

Nice To Haves

Business Banking and/or financial services marketing experience.
Experience managing digital acquisition, lifecycle marketing, or customer engagement campaigns.
Experience leading marketing transformation initiatives involving tools, workflows, governance, or operating model improvements.
Hands-on exposure to AI-enabled marketing, workflow automation, or process optimization tools.
Proven track record of improving campaign performance through testing, optimization, and operational excellence.
Agency-side or in-house marketing campaign management experience.
Bachelor’s degree.

Responsibilities

Lead end-to-end execution of digital acquisition campaigns across landing pages, email, paid media, and public digital channels.
Partner with Strategy, Product, Digital Content Experience (DCE), and Creative teams to translate business objectives into effective campaign briefs and execution plans.
Coordinate stakeholder reviews and approvals across Legal, Compliance, Risk, and business partners.
Ensure creative assets and customer experiences are implemented accurately and consistently across digital channels.
Support optimization efforts by providing campaign performance insights and recommendations to DCE, Creative, Product, and Analytics partners.
Own and evolve the campaign execution operating model, including workflows, governance, documentation standards, and delivery processes.
Drive cross-functional coordination to ensure readiness across targeting, creative development, approvals, production, and technology implementation.
Monitor key performance indicators and operational metrics to ensure successful campaign outcomes.
Ensure audit-ready execution through disciplined documentation, process adherence, and controls governance.
Lead, coach, and develop a team of campaign managers, setting clear expectations for prioritization, accountability, and execution excellence.
Identify and implement automation and AI opportunities across campaign intake, workflow management, quality assurance, reporting, and execution processes.