Vice President, Data Driven Marketing

Fidelity•Boston, MA

11d•Onsite

About The Position

As a Vice President, Data-Driven Marketing, you will lead a high-performing team focused on advancing marketing effectiveness through analytics, audience intelligence, experimentation, and optimization. This leadership role will partner closely with digital marketing, channel management, product marketing, segment marketing, thought leadership teams, business analytics, and key business stakeholders to deliver actionable insights that drive engagement, lead generation, and business growth. The Vice President will oversee marketing performance measurement, reporting, advanced audience targeting, lead nurturing strategies, and test-and-learn programs. This individual will combine deep expertise in digital marketing and analytics with the ability to influence cross-functional teams across marketing, sales, technology, architecture, and data organizations. This is an opportunity for a leader who is passionate about leveraging data to optimize customer experience, improve marketing outcomes, and enable smarter investment decisions across the organization.

Requirements

Bachelor’s degree required
A strong understanding of digital marketing, content marketing, and digital channel best practices
Willingness to take action to drive initiatives forward, challenge conventional thinking and propose and implement new, more efficient ways of doing work
Strong executive presence and influence with senior stakeholders.
Deep understanding of marketing KPIs, attribution, and customer journey
Experience developing forecast models, scorecards, and executive reporting.
Expertise in testing methodologies, optimization, and outcome measurement.
Knowledge of audience segmentation, predictive analytics, and look-alike modeling.
Advanced experience with Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud.
Understanding of taxonomy concepts, tagging frameworks, and data governance.
Exceptional communication, storytelling, and presentation skills.
Ability to be both creative and analytical, leverage performance analytics to make data-driven decisions, and apply a working knowledge of data science concepts, practices, and statistical analysis methods
Understanding of AI, LLM, and the potential impact they can have in transforming reporting and analysis functions
Strong sense of accountability owning successes and failures

Responsibilities

Lead marketing analytics, performance metric frameworks, executive scorecards, and target forecasting.
Provide standard monthly / quarterly executive reporting, strategic insights, and recommendations to senior leadership.
Provide marketing teams with practical insights on content, digital channel, or audience targeting improvements
Lead the build and evolution of marketing performance dashboards for self-service analytics on demand
Drive test-and-learn experimentation methodologies including A/B testing and optimization programs.
Leverage predictive analytics, propensity modeling, and look-alike modeling to improve audience targeting.
Partner with the advanced analytics team in the development of target audience attribute profiles.
Develop product and solution digital marketing nurture journeys that driver higher engagement and lead conversion.
Lead the use of Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud.
Influence taxonomy, tagging, and content management lifecycle data, systems, and workflows.
Partner with advanced analytics, architecture, and data teams to advance the marketing data foundation.
Build and develop a high-performing analytically minded team.
Partner in the development and implementation of methods for lead management, scoring, routing, and nurturing.