The VP, Customer Engagement Strategy and Transformation will set the strategy and execution of the global Customer Engagement Strategy (e.g. CONNEXT CRM Program, Generative Engine Optimization, Content Management System) for J&J Innovative Medicine to drive competitiveness, execution and optimization of IM Customer engagement efforts. This includes defining the use cases, identifying the fit for purpose customer engagement capabilities, scaling these capabilities across TAs, and operationalizing the next generation of customer engagement capabilities across the Global Commercial Strategy Organization (GCSO). In addition, this leader will steer the Customer Engagement Strategy) across regions, functions, influencing budget and delivery, including governance to ensure efficient, synergistic and effective implementation across regions. The leader will be accountable for the Customer Engagement Transformation roadmap for IM Commercial, provide strategic leadership, and drive enterprise-level initiatives and other customer engagement product development and deployment. The VP, Customer Engagement Transformation will be responsible for continual innovation in customer engagement, including external ecosystem partnerships with tech partners, customers and driving customer centricity and engagement efforts across GCSO and regions. This role spans all TAs and functions in GCSO and partner across functions (legal, HCC, Privacy etc), regions and IT. The VP, Customer Engagement Transformation will sets the global strategy, standards, and governance for the large scale, IM-wide, CRM capability transformation across commercial and medical functions aligning across NA, EMEA, APAC and LATAM. Given the emerging industry wide need to transform our customer engagement capabilities, this role defines the critical J&J IM-wide business processes across medical and commercial (including Med Info capabilities) in partnership with commercial, medical and other cross-functional leaders across all regions. This role will also partner closely with R&D to connect the CRM efforts across R&D and Commercial and home office (e.g. Global Medical Affairs). This leader drives global consistency and scale through cross-regionally aligned upon business requirements in commercial and medical, and in partnership with R&D and home office, to ensure consistency in CRM and customer engagement efforts across the value chain. The Global Customer Engagement Transformation Leader will be accountable for shaping, influencing, implementation, optimization and ultimately business impact of the CRM and other business products. To achieve this, the leader will partner closely with the other functions within Global Commercial Data Digital and AI team, Global Medical Affairs Function, Regional and local teams, Med Info leaders, Regulatory, Legal/Privacy, and technology teams. The Global Customer Engagement will be accountable for co-leading the management, tracking of the global transformation budget ($140MM) along with IT along with assessment of the financial value capture associated with this investment (KPIs: ROI, NPV, IRR). This leader will report into the Chief Global Commercial Data and AI Officer, GCSO.
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Job Type
Full-time
Career Level
Executive