Vice President, Culture

Rosendin•Office CA REI Orchard Parkway, CA

1d•Onsite

About The Position

Whether you’re a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range of job opportunities, competitive compensation, full benefits, an Employee Stock Ownership Plan and more. Committed. Innovative. Engaged. If you’re looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best. As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We'd love to have you as a shareholder! YOUR NEXT OPPORTUNITY: During an era of rapid geographic and operational growth, the VP of Culture will serve as the strategic steward of our company's identity, narrative, culture, and employee connection. Reporting directly to the SVP of People, Culture and Community, this individual will help ensure that as the organization scales, employees remain connected to who we are, what we value, and where we are going. Working in close partnership with the VP of People, business leaders, and other enterprise functions, the VP of Culture will translate our values and employee insights into meaningful experiences, communications, programs, and cultural touchpoints across the organization. By overseeing a multidisciplinary team—including Marketing, Communications, and Employee Experience—this leader will ensure that the promise of our brand matches the reality of our workplace. This role will connect our internal culture with our external brand, ensuring the stories we tell authentically reflect the experience we aspire to create for our employees and the communities we serve. The VP of Culture and VP of People will operate as highly collaborative peers. The VP of People leads the organization’s people strategy, talent practices, organizational capabilities, and people infrastructure, while the VP of Culture leads culture strategy, employee connection, narrative, and cultural activation. Together, they will ensure our people practices and cultural experience reinforce one another as the organization grows.

Requirements

Demonstrated expertise developing culture and employee engagement strategies within complex organizations, with an ability to translate values and employee insights into tangible experiences and programs.
Strong marketing or communications instincts; understands how to translate internal data into compelling visual and written narratives that support recruitment, retention, and business goals.
Experience using employee feedback, engagement data, and qualitative insights to identify cultural trends and inform communications, programming, and leadership action.
Experience helping organizations navigate significant change through clear communication, stakeholder engagement, leader activation, and employee connection.
Proven track record of working beyond departmental boundaries to build, influence, and elevate high-performing teams across the broader organization—fostering cross-unit collaboration, breaking down operational silos, and driving collective execution across both field and office environments.
High EQ. Able to collaborate across functional boundaries, turning high-level cultural theory into practical, localized playbooks for business unit leaders.
Experience guiding a complex, multi-site, or matrixed organization through rapid headcount expansion without losing its defining strengths, while intentionally evolving the culture required for its next stage of growth.
Bachelor’s degree in Human Resources, Organizational Development, Communications, Marketing, Business Administration, or a related field (Master’s degree or equivalent experience highly valued).
15+ years of progressive professional experience, with at least 5 years at an executive or VP level leading multidisciplinary brand, communications, HR, culture, or employee experience teams.
Demonstrated experience partnering closely with senior People/HR leaders and business executives.
Experience in a high-growth corporate environment with decentralized business units is preferred.
Experience working across both field-based and corporate employee populations is highly valued.

Responsibilities

Develop and lead an enterprise culture and engagement strategy that strengthens connection to the company's values, purpose, and identity across a geographically dispersed workforce.
Collaborate with the VP of People to design the end to end employee lifecycle. Partnering closely with the VP of People and People functions to identify and enhance culturally significant moments across the employee journey, ensuring key experiences—from joining the company through career milestones and transitions—reflect our values and strengthen employee connection.
Oversee the Employee Experience Specialist and partner with the People team on employee listening efforts. Identify cultural themes, sentiment, and opportunities and translate those insights into engagement, communication, and cultural initiatives.
Use EX data and employee insights to guide the focus of the Marketing and Communications teams, ensuring corporate messaging is responsive to employee sentiment and reinforces organizational priorities and culture.
Partner closely with Total Rewards and People leaders to bring recognition programs to life through meaningful experiences, storytelling, celebrations, and culturally relevant moments. Total Rewards maintains ownership of recognition philosophy, program design, and governance.
Align the priorities of Marketing and Communications to build a cohesive internal and external narrative that builds a powerhouse brand engine. Ensure we are sharing authentic stories of employee fulfillment, growth, business accomplishments, and community impact.
Lead the strategy for enterprise employee communications, partnering with the People team and business leaders to ensure employees understand organizational priorities, significant changes, and how their work connects to the broader company strategy.
Develop proactive communication channels and cultural touchpoints to keep a rapidly growing, geographically decentralized workforce connected, heard, and aligned.
Directly oversee the Director of Marketing to ensure that our visual brand, digital presence, storytelling, and office environments consistently reflect our culture of excellence.
Partner closely with Talent Acquisition and People leadership to translate the Employee Value Proposition into compelling employer-brand storytelling and candidate-facing content, while ensuring the external employment promise authentically reflects the employee experience.
Direct company-wide initiatives that foster a genuine sense of connection, respect, inclusion, and shared purpose across a diverse, multi-site workforce (craft labor, field management, and corporate teams).
Provide executive oversight, structure, and strategic alignment for company ERGs, ensuring these networks empower employees, provide business insights, and drive meaningful community connection.
Work closely with the philanthropic arm of the company to connect community impact and employee participation to our culture, values, and Employee Value Proposition.
Establish scalable traditions, rituals, experiences, and moments of connection that reinforce company values while allowing for meaningful local expression across business units and geographies.
Partner with the VP of People and business leaders to develop communication and engagement strategies that help employees understand and navigate significant organizational change.
Identify cultural risks and opportunities associated with rapid growth, geographic expansion, acquisitions, leadership transitions, and evolving ways of working.
Equip leaders with messaging, tools, cultural frameworks, and practical resources that help them reinforce company values and maintain connection within their teams.
Work closely with the VP of People and People leadership team to ensure culture and communications strategies align with talent, organizational effectiveness, leadership development, workforce, and employee-relations priorities.
Lead and integrate a diverse team of creative, analytical, and operational professionals (Marketing, Comms, and Employee Experience), fostering a highly collaborative, zero-silo environment.
Build a highly collaborative partnership with the VP of People and People leadership team, ensuring culture and communications strategies complement and reinforce the organization's people strategy, talent practices, and organizational priorities.
Build strong relationships across People, Operations, business units, executive leadership, and other enterprise functions to ensure culture is embedded throughout the organization rather than operating as a standalone program.
Serve as a trusted advisor to senior leadership on culture, employee sentiment, communications, brand, and organizational connection.