Vice President, Creator Marketing

Zeno Group•New York, NY

About The Position

Zeno Group is seeking a Vice President, Creator Marketing to lead integrated creator marketing programs for prominent consumer brands. This role involves developing creator strategies across paid, earned, and owned channels to engage audiences, strengthen brand reputation, and achieve measurable business outcomes. The position offers an opportunity for an entrepreneurial leader to shape and grow Zeno's creator marketing capabilities, lead client work, develop talent, and contribute to business growth. The agency emphasizes that 'creator' is a more accurate term than 'influencer' for today's content artists and storytellers.

Requirements

10+ years of experience in creator marketing, influencer marketing, communications, or related fields within an agency or other fast-paced environment.
Proven success developing and leading creator marketing strategies for consumer brands across multiple social platforms.
Deep understanding of creator partnerships, platform dynamics, audience behaviors, and creator relationship management.
Experience integrating paid creator strategies, including creator whitelisting, paid social amplification, and performance measurement.
Strong understanding of creator marketing analytics and the ability to counsel clients on KPIs, measurement frameworks, and business outcomes.
Strong writing, storytelling, and presentation skills, with experience developing strategic recommendations and client-ready presentations.
Demonstrated success managing client relationships, leading integrated teams, and navigating complex stakeholder environments.
Experience managing budgets, account operations, and multiple client engagements simultaneously.
Proven leadership experience, including mentoring and developing team members.
Experience contributing to business development efforts and leading new business workstreams.
Collaborative, adaptable mindset with a passion for creativity, innovation, and continuous learning.

Nice To Haves

Experience supporting ecommerce or social commerce campaigns.
Experience developing B2B creator marketing programs.
Experience working across integrated communications, paid media, and digital marketing teams.

Responsibilities

Lead creator marketing strategies that align with client objectives, audience insights, and business priorities across a variety of consumer brands and campaigns.
Oversee creator identification, vetting, negotiations, relationship management, and campaign execution across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging channels.
Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, measurement frameworks, optimization, and performance reporting.
Identify emerging platform trends, creator behaviors, and content opportunities that help clients remain culturally relevant and drive stronger audience engagement.
Serve as a senior advisor to clients, leading day-to-day relationships, presenting strategic recommendations, and identifying opportunities to expand creator marketing programs.
Lead and mentor team members while fostering a collaborative environment where people can learn, grow, and do their best work.
Help guide staffing, utilization, and professional development across the creator marketing team.
Contribute to new business efforts, agency thought leadership, and Zeno's Global Creator Center of Excellence while helping evolve the agency's creator marketing capabilities.

Benefits

Medical insurance
Dental insurance
Vision insurance
Prescription plans
Short-term disability
Long-term disability
Paid subscription to Headspace
Access to mental health providers and services through an employee assistance program
Generous vacation
Paid holidays
Self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
Monthly allowance for ZenoFit program activities