Vice President, Community Development & Market Engagement

Interra Credit Union • Goshen, IN

14h • Hybrid

About The Position

As the Vice President, Community Development and Market Engagement, you will be responsible for the strategy and execution of Interra’s community engagement, events, sponsorships, and school partnerships across all assigned markets. This role serves as the enterprise owner of community‑based growth strategy — responsible for designing, executing, and continuously optimizing a comprehensive, market‑facing approach that strengthens Interra’s brand presence, trust, and growth outcomes.

The VP translates enterprise priorities into locally relevant, independently executed strategies, ensuring community investment is intentional, differentiated, measurable, and directly aligned to long‑term market expansion, member acquisition, and relationship depth. Operating with high autonomy and minimal oversight, this role reports to the Chief Marketing Officer and leads a Community and Events Specialist team to align strategic initiatives and execution with member facing departments. This role is highly visible and field‑oriented combining strategic rigor with hands‑on leadership, capable of scaling community impact across multiple markets while maintaining brand authenticity, consistency, and trust.

Requirements

• 10+ years’ of progressive experience in community development, marketing, business development, or public relations.
• Demonstrated success leading multi-market or regional community engagement strategies.
• Bachelor’s degree in Marketing, Business, Communications, or related field (will consider experience in lieu of degree).
• Must have and maintain a valid driver’s license.

Nice To Haves

• Strategic Execution: Ability to translate enterprise strategy into local market impact
• Financial Prudence: Strong financial budgeting skills
• Influence & Relationship Building: Trusted advisor to community and internal leaders
• Field Leadership: Visible, engaged, and active in market presence
• Analytical Mindset: Data-driven approach to community investment decisions
• Collaboration: Seamless partnership across marketing, retail, and business lines
• Brand Stewardship: Ensures consistency, credibility, and professionalism in all interactions
• Excellent writing, editing and proofreading skills.
• Strong storyteller with the ability to create compelling narratives in support of our business strategies.
• Demonstrated strong Community Presence.
• Ability to manage workload, be flexible and proactive, multitask, work under deadlines, and ensure quality and accuracy.
• Professional level of verbal and written communication skills are essential to the position.
• Advanced proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust.
• Obtaining cooperation and agreement on important outcomes via frequently complex and senior level dialogues.
• Ability to provide world class member service while executing Interra’s vision, mission, and delivery of Core Values.
• The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust.
• Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.
• Decision Making - Makes sound decisions in a timely manner using critical thinking, problem solving, insights, and experience. Demonstrates sound judgment that proves to be accurate and correct over time.
• Develop Others - Recognizes role in the development of others. Encourages and facilitates development of others through coaching, feedback, and dialogue. Utilizes stretch goals and/or assignments and aligns goals with organizational needs.
• Drive Engagement - Demonstrates drive and fosters an inclusive environment that motivates others. Alters approach to each person to promote optimal performance and commitment to the Interra mission, vision, and objectives.
• Effective Communication - Utilizes a variety of communication modalities effectively and appropriately across multiple channels. Is effective in a variety of communication settings: one-on-one, small, and large groups, or among diverse styles and position levels. Adjusts to fit the message to the audience. Provides timely and helpful information to others across the organization.
• Functional Expertise - Possesses a sufficient level of technical and professional skill or knowledge in position-related areas; keeps up with current developments and trends in areas of expertise; actively seeks ways to grow and be challenged using both formal and informal development activities.
• Maintain Accountability - Ensures that employees understand the full range of their responsibilities with an emphasis upon standards and results. Also provides necessary support, including balanced and timely feedback.

Responsibilities

• Own and lead Interra’s multi‑market community development and engagement strategy, aligned with enterprise growth priorities including deposit growth, member acquisition, and market expansion.
• Serve as the primary external brand representative of Interra Credit Union within assigned markets.
• Maintain full ownership and decisions over the planning, execution, and optimization of all internal and external community events, sponsorships, and partnerships.
• Own Interra’s school and youth partnership strategy end‑to‑end, including corporate banking relationships, financial wellness programming, student engagement, and staff banking opportunities.
• Lead, coach, and develop a team of community and events specialists across multiple markets.
• Lead strategy discussion with marketing partners including ad agency and vendors in order to create overall corporate marketing plan and implementation.
• Own the capture and elevation of community impact stories, partnerships, and outcomes.
• Partner with branch leadership and business lines to ensure effective local activation.
• Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the USA PATRIOT Act, and the Office of Foreign Assets Control.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive