VP, Business Intelligence

XFL Properties LLC DBA United Football League•,

2d•$220,000 - $250,000•Hybrid

About The Position

The Vice President of Business Intelligence will lead the strategy, development, and execution of data analytics across the United Football League. This executive will architect and lead the league’s enterprise-wide data and business intelligence strategy, transforming how the UFL leverages analytics, AI, and fan insights to drive revenue growth, operational excellence, and long-term strategic decision-making. The ideal candidate is both a hands-on data leader and an executive-level influencer with a passion for innovation, cross-functional teamwork, and high-impact storytelling through data.

Requirements

10+ years in business intelligence, analytics, or data strategy, including leadership experience managing teams
Strong experience in sports, media, entertainment, or consumer-driven industries strongly preferred
Expertise in data governance, standardization of key performance metrics, and AI-driven implementations
Proven track record of driving revenue through analytics and optimizing ROI across key revenue streams
Experience building and scaling BI teams and data infrastructure in fast-paced environments
Hands-on skills in SQL, Python, data warehouses (e.g., Big Query) and cloud data platforms
Strong understanding of fan data, ticketing systems, CRM, and digital platforms
Strong communication skills, with the ability to translate complex data insights into actionable business recommendations.
Experience operating in a fast-paced, evolving, growth-oriented environment.

Responsibilities

Accountability for the vision, development, and execution of the organization’s business intelligence, analytics, AI and data infrastructure strategy
Lead the evolution of the league’s data architecture, analytics platforms, and AI capabilities to create a scalable, enterprise-wide intelligence ecosystem.
Act as a trusted advisor to executive leadership in identifying insights that fuel business growth, operational efficiency, fan experience, and innovation
Build a centralized data ecosystem integrating ticketing, media, digital, sponsorship, merchandise and football data
Establish enterprise-wide KPI frameworks and executive reporting capabilities that enable real-time business decision-making.
Collaborate with marketing and paid media agency on fan segmentation, audience analytics, campaign measurement, targeting and engagement modeling
Drive overall research strategy with respect to all aspects of the marketing business, including paid media, brand awareness, understanding our fans, etc.
Deliver strategic market and predictive insights related to attendance performance, fan behavior, growth opportunities, and potential expansion markets.
Partner with sponsorship, ticketing, media, merchandising and other cross functional teams to optimize and analyze various revenue streams and key operating expenses
Establish governance, data quality standards, and scalable infrastructure
Build and lead a high-performing business intelligence and analytics function capable of supporting league-wide strategic initiatives.