Vice President, Business Development and Marketing

PLEXSYS•Camas, WA

60d

About The Position

At PLEXSYS, our teams design, build and deliver Live, Virtual, and Constructive (LVC) innovation and training solutions to customers around the world. With over 200 employees in seventeen states and four foreign countries, we contribute our success to enabling better training…everyday…across the globe. As an employee of PLEXSYS, you’ll find a culture that empowers you to achieve your professional objectives, give your personal best, and work with other highly passionate individuals. Our core values of integrity, excellence, teamwork and agility drive our daily decisions, identify our focus areas, and inspire our organizational culture. GENERAL DESCRIPTION The Vice President, Business Development (BD) and Marketing leads the company’s global marketing, business development, capture, proposal, and sales teams. They are responsible for increasing the company’s revenue, expanding our market share, and positioning our products and services in US and international markets. The VP BD directs and manages all new business development planning and operations including market competitiveness, capture and proposal management, product pricing, plus distribution and channel strategies. PLEXSYS Interface Products, Inc. (PLEXSYS) business growth components include Program sales (software product sales and related support services) and Professional Technical Services (engineering, data management, cybersecurity). To accelerate, amplify, and add new market growth, the Vice President, BD, Sales, and Marketing will work closely with the corporate officers and all functional teams to deliver revenue results based on the company’s global business model and our core competencies. The VP BD will leverage their experience and relationships to maximize partnerships and satisfy customer needs. New market responsibilities include US defense and foreign military sales (FMS), plus synchronizing regional defense sales with global campaigns. The Vice President, BD, Sales, and Marketing is tasked with driving the leading-edge of the company’s business model by building and executing new business strategy to engagement plans and sales strategies aligned with the company’s strategic goals. This individual must have strong experience with recognized BD frameworks to define and expand our global defense market segmentation, long-term positioning, and capture/proposal management. In execution of product and market business plans, he/she is charged with budget formation, tasking, resourcing, guidance, execution, and professional development; then assessing the results, quantifying the successes and shortfalls, adjusting as needed. In partnership with the CEO and corporate officers, the Vice President, BD, Sales and Marketing will foster strategic partnership growth (both with government and industry stakeholders). The PLEXSYS vision applies – to always be the warfighter’s trusted partner.

Requirements

Strong understanding of operational Command, Control and Intelligence, Surveillance, Reconnaissance (C2ISR) battle management, multi-domain operations (MDO), integrated air and missile defense systems (IADS, MD) are required. Credibility with Air and Space C2 forces is essential. Fluency and on-going training readiness engagement in the following: Coalition Joint All Domain Command and Control (CJADC2), Joint Simulation Environment (JSE), Operations Test and Training Infrastructure (OTTI), Integrated Air and Missile Defense (IAMD)
Five (5) or more years of proven business development experience and leadership within a Defense company to produce significant revenue results and growth
Strong working knowledge of recognized BD frameworks to define our market segmentation, long-term positioning, and execute disciplined capture and proposal management
Active SECRET clearance required; TS/SCI eligibility desired
Bachelors’ Degree is required, preferably in the areas of Marketing or Business
Experience in planning and managing both strategic and operational marketing
Adept in executing strategy to BD engagement across government and industry leadership to produce robust and expanding pipeline year after year
Exceptional track record of developing and implementing marketing and sales strategies
Ability to work collaboratively with executive and senior leadership, functional/support staff and teaming partners to create results-driven, team-oriented BD successes
Experience in choosing, deploying, and using marketing and sales software applications, i.e., as a minimum, a working knowledge of Salesforce
Substantial experience and acumen working with Defense industry, both US and coalition
Strong strategic planning and analytical skills in sales, marketing, and business (competitive) strategies for markets, products, and services
Extremely effective public speaking skills, presence and relationship building
Superior communications skills (both written and oral)
Ability to manage, mentor, and grow a diverse staff working remotely and/or across PLEXSYS
Working knowledge of mission issues related to PLEXSYS client interests and emerging requirements

Nice To Haves

Experience working with modeling and simulation (M&S) live, virtual, constructive (LVC) software products and concepts
Familiarity with SISO and DMO Standards
Masters’ Degree or equivalent experience in related field

Responsibilities

Drives the development of the company’s national and international marketing and sales strategies, with focused on new markets, and in collaboration with PLEXSYS business units
Provides critical input (content, priority, and weight of effort assessment) to the PLEXSYS Strategic Plan; specifically, Quarterly Business Development and Marketing Reviews
Establishes, shapes, grows, and maintains key customer relationships to expand the company’s revenue base and profitability
Engages in high-level negotiations to generate lucrative contracts and/or build beneficial strategic relationships which magnify and/or broaden our market offerings
Develops staff to the next level by ensuring assigned personnel fully understand capture management, proposal/quote/ROM generation, providing effective feedback to staff (positive and critical), identifying, and promoting growth opportunities
Works closely with CEO, COO, and regional BD, and in coordination with executive and senior leadership team to develop and execute customer engagement strategies, messaging and thought leadership campaigns across geographic and program lines
Directs the efficient company-wide use of Salesforce; ensures currency and accuracy of data
Leads assigned team, manages BD, Sales, and Marketing planning, processes, and sets appropriate pipeline metrics
Leads the Integrated Product Pricing Team (IPT), ensures annual review, recommendations and approval of commercial bid and proposal (B&P) pricing to include policies, terms and conditions, technical support, and discounting
Provides marketing team oversight and ensures sound, effective execution of company-wide corporate marketing strategy
Leads company’s competitive analysis of markets, products, and services
Leads the company’s planning, logistics, participation, and follow-up actions associated with PLEXSYS corporate-led trade shows, industry events, workshops, and webinars; supports PLX UK and PLX AU-led tradeshows
Contributes to PLEXSYS thought leadership efforts and initiatives
Manages public relations campaigns and manages media relationships
Recommends and administers the annual strategic BD, Sales and Marketing budget, and synchronizes capture budgets across PLEXSYS business units
Models the highest standards of the company culture internal and external to PLEXSYS
Promote and adhere to PLEXSYS core values
Performs other duties as assigned