Vice President, Brand

Zeno Group • New York, NY

3d

About The Position

Zeno Group is seeking a Vice President, Brand to lead integrated communications programs and client relationships for leading brands. This role involves working closely with senior clients, account teams, and cross-functional specialists to develop strategies that align audience insights, culture, and creativity with brand and business objectives. It's an opportunity for an experienced communications leader to shape high-impact client programs, deepen client relationships, mentor talent, and contribute to the growth of Zeno's Brand practice.

Requirements

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Nice To Haves

• Experience leading communications for major consumer or lifestyle brands.
• Experience supporting major product launches, brand transformations or culturally relevant campaigns.
• Experience contributing to new business pitches, organic client growth or agency initiatives.
• Familiarity with data, analytics and emerging technologies that inform modern brand communications.

Responsibilities

• Serve as a trusted advisor to senior client stakeholders, providing strategic counsel, anticipating opportunities and challenges, and leading communications programs that support brand and business objectives.
• Develop integrated brand communications strategies, narratives and messaging that connect audience insights, cultural relevance and business priorities to create meaningful brand impact.
• Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels.
• Provide strategic oversight of earned media and executive visibility programs, guiding storytelling, spokesperson strategy and media engagement that strengthen brand relevance and credibility.
• Identify opportunities to deepen client relationships, expand scopes of work and introduce new capabilities while contributing to new business efforts across the Brand practice.
• Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.
• Partner across creative, digital, social, creator, analytics and other specialty teams to bring together the right capabilities and deliver integrated solutions for clients.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Prescription plans
• Short-term disability
• Long-term disability
• Paid subscription to Headspace
• Access to mental health providers and services through an employee assistance program
• Generous vacation
• Paid holidays
• Self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance through ZenoFit program for activities that bring joy and promote health

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed