Vice President, Brand

Zeno Group • Atlanta, GA

8d

About The Position

Zeno Group is seeking a Vice President, Brand to lead integrated communications programs and client relationships for leading brands. This role involves working closely with senior clients, account teams, and cross-functional specialists to develop strategies that align audience insights, culture, and creativity with brand and business objectives. It's an opportunity for an experienced communications leader to shape high-impact client programs, deepen client relationships, mentor talent, and contribute to the growth of Zeno's Brand practice. The role focuses on client leadership, strategic counsel, brand strategy, storytelling, integrated campaign leadership, media relations, executive visibility, business growth, team leadership, financial and operational leadership, and cross-functional collaboration.

Requirements

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Nice To Haves

• Experience leading communications for major consumer or lifestyle brands.
• Experience supporting major product launches, brand transformations or culturally relevant campaigns.
• Experience contributing to new business pitches, organic client growth or agency initiatives.
• Familiarity with data, analytics and emerging technologies that inform modern brand communications.

Responsibilities

• Serve as a trusted advisor to senior client stakeholders, providing strategic counsel, anticipating opportunities and challenges, and leading communications programs that support brand and business objectives.
• Develop integrated brand communications strategies, narratives and messaging that connect audience insights, cultural relevance and business priorities to create meaningful brand impact.
• Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels.
• Provide strategic oversight of earned media and executive visibility programs, guiding storytelling, spokesperson strategy and media engagement that strengthen brand relevance and credibility.
• Identify opportunities to deepen client relationships, expand scopes of work and introduce new capabilities while contributing to new business efforts across the Brand practice.
• Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.
• Partner across creative, digital, social, creator, analytics and other specialty teams to bring together the right capabilities and deliver integrated solutions for clients.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Prescription plans
• Short-term disability
• Long-term disability
• Paid subscription to Headspace
• Access to mental health providers and services through an employee assistance program
• Generous vacation
• Paid holidays
• Self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance for ZenoFit program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed