Vice President, Analytics

Net Conversion LLC•Charlotte, NC

9h•Hybrid

About The Position

We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.

Requirements

Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
12+ years of experience in analytics, with at least 5 years in a leadership role.
Extensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.
Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
Strong background in test design and statistical analysis.
Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
Demonstrated ability to lead, mentor, and inspire a high-performing team.

Responsibilities

Develop and execute the company's analytics strategy, aligning with overall business objectives.
Champion a data-driven culture throughout the organization.
Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
Oversee all aspects of media analytics, including Linear TV, DRTV & Offline, CTV & Streaming Audio, Display, Social, and Search.
Manage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.
Oversee team that provide architecture and website implementation support for clients.
Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.
Lead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.
Engineering oversight to ensure media data delivery is accurate and useful.
Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.
Champion best practices for data governance, quality, and privacy.
Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities.
Provide feedback and ideation for features that will support the team’s access to insights and accurate data delivery on Net Conversion's proprietary data platform, Conversionomics.

Benefits

Competitive Salary
Paid medical at the base tier for the employee only
All the standard medical, dental, vision options
Unlimited PTO
60% STD at no cost to the employee
7 weeks Paid Parental leave after 1 years of service
Supplemental product options such as critical illness, cancer, hospital, life, and more
4% 401k Match
Hybrid work from schedule for those employees in our Orlando or Charlotte office
Wellness Initiatives
Summer Fridays (office closes at 2pm)
Pet Benefits
3 & 5 year anniversary milestone gifts