VELSIPITY Consumer Marketing Director (Secondment - 9 Months)

Pfizer•New York City, NY

16d•Remote

About The Position

WHY PATIENTS NEED YOU A priority brand for Pfizer, Velsipity is a novel S1P receptor modulator that received FDA approval in October 2023 for the treatment of adults with moderate to severe Ulcerative Colitis (UC). Given the substantial unmet need for UC patients, the robust product profile, and our history in the GI therapeutic area, Velsipity is on track to become a significant revenue contributor within the portfolio. WHAT YOU WILL ACHIEVE The Velsipity Consumer Marketing Director is a crucial role that helps to drive strategic projects that activate our target UC patient. A critical element of success in this crowded category is to drive awareness of Velsipity as an oral advanced therapy (AT) option and motivate AT Naïve patients to make a request with conviction. This role requires a bold, experienced and motivated colleague to make their mark on a highly visible brand in Specialty Care. This position will report to the US Velsipity Consumer Lead and will work closely with cross-functional colleagues and external vendors. HOW YOU WILL ACHIEVE IT Lead development of Velsipity DTC branded campaign, ensuring consistency with HCP team. Activate an integrated Consumer strategy across disciplines. Ensure appropriate synergies and alignment across branded channels (e.g. TV/video, audio, digital/social, HCP, etc.). Lead DTC TV shoots and advertising production (as necessary). Lead brand messaging evolution, including exploration with agency, MLR reviews and submission to OPDP. Partner with Media team to develop and execute brand media plans; ensure insights, messaging and creative opportunities are maximized across the media mix. Measure the impact of marketing initiatives, generate early learnings to drive continuous improvement, and develop business cases to advance the brand's patient activation model. Actively engage in primary market research and secondary research to stay current with patient needs. Manage Consumer budget; make recommendations on budget trade-off decisions. Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach. Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance. Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results.

Requirements

BA/BS with 8+ years of experience.
Ability to understand Consumer needs, extract key insights, and translate these into meaningful strategies and in market results.
Demonstrated creativity and innovative idea development.
Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership.
Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners.
Excellent negotiation and decision-making skills.
Proven track record of operating in a fast-paced, high-energy environment.
Enthusiasm and self-motivation are essential.

Nice To Haves

MBA/MS 7+ years of experience, PhD or JD with 5+ years of experience, Or MD/DVM with 4+ years of experience.
Pharmaceutical marketing experience preferred.
Consumer marketing experience preferred.
Launch product experience preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

Lead development of Velsipity DTC branded campaign, ensuring consistency with HCP team.
Activate an integrated Consumer strategy across disciplines.
Ensure appropriate synergies and alignment across branded channels (e.g. TV/video, audio, digital/social, HCP, etc.).
Lead DTC TV shoots and advertising production (as necessary).
Lead brand messaging evolution, including exploration with agency, MLR reviews and submission to OPDP.
Partner with Media team to develop and execute brand media plans; ensure insights, messaging and creative opportunities are maximized across the media mix.
Measure the impact of marketing initiatives, generate early learnings to drive continuous improvement, and develop business cases to advance the brand's patient activation model.
Actively engage in primary market research and secondary research to stay current with patient needs.
Manage Consumer budget; make recommendations on budget trade-off decisions.
Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.
Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.
Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results.