Director, Consumer Marketing - Psychiatry

AbbVie•Mettawa, IL

About The Position

Candidates for this role can be located in Illinois or New Jersey and will work out of our offices in either Mettawa, IL or Florham Park, NJ. The Director, Consumer Marketing- Psychiatry, is responsible for all consumer-facing promotion for a large psychiatry product. Primary responsibilities include leading: (1) creation of messaging, tactics, and programs for 2 indications of a large psychiatry product, (2) design, planning, execution, tracking, and optimization of 1-2 mass market DTC campaigns, (3) consumer-focused strategic planning work, and (4) career development of a team of 4+ marketers. Reporting to the Commercial Vice President of Psychiatry, the Consumer Marketing Director will also partner closely with the Integrated Brand Team (IBT), Media Team, and Digital Lab to drive both planning and execution. Externally, the Consumer Marketing Director will work with creative agency partners to deliver best-in-class DTC campaigns, messaging, tactics, and programs.

Requirements

Bachelor’s Degree required.
Cross-functional and/or similar experiences including field sales, finance, regulatory, research & development and other relevant business functions, like Managed Care, MABI.
At least 10 years of consumer promotion experience, including agency management and creation/execution of multiple mass-market TV campaigns
Significant experience with mass market media, digital marketing, and relevant tracking/optimization
Significant experience in the pharmaceutical, medical device, or biotechnology industries with a successful track record of ascending responsibility
Demonstrates the ability to communicate ideas & make the complex easy for others to understand
Builds strong relationships with peers and cross functional partners outside of immediate team.
Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent.
Works collaboratively and proactively, maintains high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy.
Strong analytical and strategic marketing skills
Scientific acumen & therapeutic understanding, with the ability to extract insights from the analysis of complex datasets.
Experience working within matrix-based teams and project management.
Self-starter, learns fast, quickly grasps the essence of concepts, can change course rapidly where required, demonstrates intellectual curiosity.
Open to suggestion & experimentation for improvement, embraces ideas from others, encourages innovation but matches innovation to reality.
Exhibits strong emotional intelligence, diplomacy, maintenance of confidentiality, maturity, and organizational savvy.

Nice To Haves

BA/BS required; MBA strongly preferred
Experience with launch &/or on-market commercial teams an advantage.

Responsibilities

Lead delivery of best-in-class consumer messaging, tactics, and marketing programs for 2 approved indications of a large psychiatry product
Lead creation, execution, and optimization of TV and digital campaigns
Design and shape consumer media strategy, TVC tracking/optimization, and digital tactic tracking/optimization in partnership with the Media Team, MABI, and Digital Lab
Management of multiple agencies
Lead creation of consumer sections of brand tactical and strategic plans, partner in creation of the overall brand strategic and tactical plans
Participate in governance meetings, including launch prep and follow-up activities
Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of brand plans
Create and enable career development and skill growth plans for a team of 4+ marketers