Associate Director, US Consumer Hematology Marketing

Recordati•Bridgewater Township, NJ

4d•$144,000 - $198,000•Hybrid

About The Position

This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati. Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives. Reporting Structure Reports To: Senior Director, Hematology Marketing Direct Report(s): None Areas Managed: Hematology Marketing Overview The Associate Director, U.S. Consumer Hematology Marketing will lead consumer marketing strategy and tactics, contributing to the ongoing launch of ENJAYMO (sutimlimab) - a first-in-class product. This individual will be responsible for the development and execution of innovative marketing strategies and tactics for patients. The individual should have experience working in a nimble, cross-functional environment, as they will work closely with patient support services, patient advocacy, medical, legal and regulatory. This position requires a highly motivated individual who can work effectively in a dynamic environment with a high degree of autonomy and creative problem-solving skills. The development of short/ mid/ and long-term strategies, annual brand plans, tactical execution and related activities in rare disease is complex, challenging, and ever-changing. As such, the Associate Director of U.S. Consumer Marketing requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure collaboration, effective decision-making, and clear guidance to meet financial targets & other objectives with seamless execution.Essential Duties and Responsibilities • Lead consumer marketing strategy for ENJAYMO (sutimlimab) in the U.S.• Lead the development, creation, and implementation of innovative consumer promotional materials.• Lead and contribute to unbranded disease education materials for patients.• Lead digital strategy and content development for consumers across channels - e.g., paid search, paid social, and display. Monitor performance and make recommendations based on trends and investment analyses.• Make significant contributions to the ENJAYMO (sutimlimab) brand plan and lead development of the tactical plan for patient engagement.• Gather insights to inform consumer strategy and execution through leadership of patient advisory engagements and partnership with market research vendors.• Demonstrate deep knowledge of disease and market trends.• Manage marketing agencies to foster a positive working relationship, to ensure high-quality materials are prepared for internal review by the Promotional Review Committee (PRC) and ensure project costs are managed to budget.• Partner closely with patient-facing teams to ensure impactful resources and programs are developed and appropriately pulled through.• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Recordati Rare Diseases, Inc. corporate compliance guidelines.• Foster strong, collaborative partnerships with Patient Support Services, Medical, Regulatory, Legal, and other functions both within and outside of the Hematology Business Unit to meet or exceed brand objectives.• Develop, recommend, and co-manage marketing budget for ENJAYMO (sutimlimab).• When course correction is required, recommend or adjust with clarity and a sense of urgency.• Contribute to the development and deliverance of clear and comprehensive business reviews (e.g., QBRs) as required.• Identify & align all required resources - internally and externally - to ensure effective and seamless achievement of goals.• Act in full compliance with all laws, regulations, and policies, including adverse events/pharmacovigilance responsibilities.• Perform additional duties as may be assigned. For example, be willing to support the development and execution of HCP tactics, and reallocation of time across segments - HCPs and patients.• Knowledge of the legal and regulatory landscape pertaining to pharmaceutical marketing, including medical/legal/regulatory review committee process.• Experience managing external vendors and effective budget management.• Ability to travel up to ~20% for internal and external meetings, and conferences.• Recordati Rare Diseases, Inc. is only considering candidates who are currently legally eligible to work in the U.S.

Requirements

BA/BS is required; MBA preferred.
At least 8 years of biopharmaceuticals experience, with 5 in marketing or marketing-related functions in rare disease or specialty areas.
Proven track record of meeting or exceeding goals and demonstrated ability to drive performance.
Previous significant experience in developing and executing brand strategic and tactical plans.
Proven track record for consistently meeting or exceeding quantitative and qualitative targets.
Exhibits passion and empathy to build meaningful experiences with patients by understanding their needs and desires.
Demonstrated ability to interact with internal stakeholders, including senior leaders across the organization.
Demonstrated ability to interact with external stakeholders, such as patients and organized patient organizations.
Strong project management skills with the ability to proactively manage competing priorities.
Personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility.
Self-starter who functions well both independently and within a team.
Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication.
Ability to navigate organization with minimal direction, in support of completing tasks.
Flexibility to accommodate a constantly changing environment.
Ability to work independently with minimal supervision, multi-task, and work effectively under pressure; adapt to change as needed; possess excellent project management skills; attentive to details.
Excellent interpersonal, active listening, and influencing skills; establishes and maintains professional and productive working relationships with team members.
Fluent in English (oral and writing).
Initiative and self-motivation abilities.
Flexible and adaptable.
Well organized.
Positive thinking and enthusiasm.
Able to work in a small-mid size company.
Understanding of the promotional review process.
Excellent computer skills. Strong proficiency in Microsoft programs: Excel, Word, PowerPoint, as well as Veeva systems.
Demonstrated ability to manage multiple competing priorities.

Responsibilities

Lead consumer marketing strategy for ENJAYMO (sutimlimab) in the U.S.
Lead the development, creation, and implementation of innovative consumer promotional materials.
Lead and contribute to unbranded disease education materials for patients.
Lead digital strategy and content development for consumers across channels - e.g., paid search, paid social, and display. Monitor performance and make recommendations based on trends and investment analyses.
Make significant contributions to the ENJAYMO (sutimlimab) brand plan and lead development of the tactical plan for patient engagement.
Gather insights to inform consumer strategy and execution through leadership of patient advisory engagements and partnership with market research vendors.
Demonstrate deep knowledge of disease and market trends.
Manage marketing agencies to foster a positive working relationship, to ensure high-quality materials are prepared for internal review by the Promotional Review Committee (PRC) and ensure project costs are managed to budget.
Partner closely with patient-facing teams to ensure impactful resources and programs are developed and appropriately pulled through.
Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Recordati Rare Diseases, Inc. corporate compliance guidelines.
Foster strong, collaborative partnerships with Patient Support Services, Medical, Regulatory, Legal, and other functions both within and outside of the Hematology Business Unit to meet or exceed brand objectives.
Develop, recommend, and co-manage marketing budget for ENJAYMO (sutimlimab).
When course correction is required, recommend or adjust with clarity and a sense of urgency.
Contribute to the development and deliverance of clear and comprehensive business reviews (e.g., QBRs) as required.
Identify & align all required resources - internally and externally - to ensure effective and seamless achievement of goals.
Act in full compliance with all laws, regulations, and policies, including adverse events/pharmacovigilance responsibilities.
Perform additional duties as may be assigned. For example, be willing to support the development and execution of HCP tactics, and reallocation of time across segments - HCPs and patients.
Knowledge of the legal and regulatory landscape pertaining to pharmaceutical marketing, including medical/legal/regulatory review committee process.
Experience managing external vendors and effective budget management.
Ability to travel up to ~20% for internal and external meetings, and conferences.

Benefits

Annual bonus
Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits.
401k
Vacation, holiday, and sick/personal time.

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