US Paxlovid Access & Affordability Marketing (Secondment 9-12 Months)

Pfizer•Lake Forest, IL

2d•Hybrid

About The Position

WHY PATIENTS NEED YOU Since PAXLOVID’s emergency use authorization on 12/22/21, PAXLOVID has helped treat over 24.5M patients at high-risk from progression to severe COVID-19, which can lead to hospitalization and/or death. Now that PAXLOVID is FDA approved and commercialized in the U.S., this novel protease inhibitor is positioned to remain the gold standard in COVID-19 treatment. Significant opportunity to increase treatment rates for eligible patients and bolster PAXLOVID’s leadership position in the marketplace continues, as new clinical data, RWE, and label indications are anticipated throughout 2025 and beyond. WHAT YOU WILL ACHIEVE The Director, US PAXLOVID Access & Affordability will report directly to the US PAXLOVID Access Marketing Lead and will partner closely with the USMA SAS team and Product Access to oversee our robust patient hub (“PAXCESS”) to provide pathways to the copay card (for commercially-insured patients) and (for eligible patients) and the USG PAP operated by Pfizer (USG PAP). The US PAXLOVID Access & Affordability will also work closely with the USMA SAS team on the day to day operations of the PAXCESS co-pay savings program and Commercial e-voucher programs. The US PAXLOVID Access & Affordability director will oversee the development and execution of marketing strategies to continue to build awareness of the PAXCESS program and affordability messaging for HCPS and for appropriate patients. In addition, the role will look to accelerate Paxlovid’s GTN management by delivering high-impact analytics and forecasting to uncover insights and drive improvements in patient affordability and program performance. The position requires strong strategic thinking and analytical skills, exceptional cross-functional collaboration, and detail-oriented execution within a complex and rapidly evolving access landscape. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.

Requirements

BA/BS with 8+ years of experience.
Analytical Expertise: Ability to synthesize large datasets and extract actionable insights using tools like Excel, Tableau, or Power BI.
Ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders; communicates commercial strategies into clear updates for senior leadership.
Strong business acumen with excellent verbaland written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations.
Forecasting & Modeling: Experience in building and refining forecasts, preferably in healthcare or pharmaceutical access programs.
Strategic Thinking: Strong understanding of market access dynamics, affordability levers, and patient support programs.
Project Management: Proven ability to manage timelines, deliverables, and cross-functional collaboration.
Communication Skills: Ability to clearly present findings and recommendations to senior stakeholders.
Initiative & Ownership: Self-starter who can independently drive projects forward and proactively identify opportunities.

Nice To Haves

MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience.
Previous in-line marketing experience preferred.
Familiarity with affordability programs.
Knowledge of U.S. healthcare reimbursement models and payer dynamics.
Prior involvement in pilot program design or implementation.
Exposure to brand planning processes including LE, budget cycles, and operational planning.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

Develop and execute marketing strategies and messaging for the PAXCESS support program in close partnership with HCP Marketing, Consumer Marketing, SAS and Product Access.
Manage the Paxlovid Copay program. Continuously evaluate performance and opportunities to simplify the patient journey including the enrollment and or activation processes to ensure patients have affordability resources as well as opportunities to optimize the program.
Manage the Commercial e-voucher program. Continue to evaluate performance and identify opportunities to further optimize the program.
Lead development of marketing materials to educate customers on the PAXCESS patient support solutions to drive business objectives and results.
Identify areas for continuing to build program awareness and understanding of the program offerings.
Identify areas for optimization across the patient and HCP experience, deploying resources and solutions that enable patient access.
Build a GTN Model to evaluate the financial impact of rebates (payer and retail), affordability programs and product abandonment as well as identify cost-effective opportunities and conduct a comprehensive affordability analysis and identify key trends, gaps, and recommend opportunities for optimizationRegularly conduct PAXCESS program forecasts to inform brand forecast and budget, LE forecasts, and op plan. Develop PAXCESS dashboard.
Partner with SAS and BAI to ensure compliant utilization of co-pay and e-voucher metrics to understand brand trends and develop insights.
Identify opportunities to implement innovative digital solutions in support of patient access.
Act as the Patient Support Lead and liaison to Specialty Access Solutions (SAS) team (copay strategy, hub, interim care). Ensure appropriate communication, integration and collaboration across Payer, Consumer and HCP strategy and tactical plans.
Create and lead training on the programs and resources for a variety of teams.
Manage multiple vendors and execute marketing tactics.