International - UX Designer

Wirelessdna•Toronto, ON

8d•CA$70,000 - CA$75,000•Remote

About The Position

CanadianSIM, a subsidiary of Wireless DNA Inc, provides eSIM and physical SIM plans to newcomers, students, and travelers, offering value, competitive pricing, and reliable service. The company is undergoing a transformation, including migrating its website to Shopify and expanding into a future mobile app experience for activation, onboarding, and customer self-serve. This role is crucial for improving the digital experience, as visitors often leave before completing key actions. The objective is to implement a structured, measurable UX + CRO process to identify drop-off causes and systematically enhance conversion performance. The UX/UI + CRO Specialist will combine design execution with analytics-driven experimentation to improve engagement, clarity, trust, checkout completion, and the customer activation experience.

Requirements

3+ years of experience in UX/UI, with a preference for ecommerce.
Proven experience improving conversion performance through UX changes.
Strong Figma proficiency, including components, auto-layout, and prototyping.
Familiarity with Shopify ecommerce UX and its constraints.
Strong understanding of CRO and experimentation frameworks.
Experience with GA4, Hotjar/Clarity, and A/B testing tools.
Ability to work cross-functionally and operate with high ownership.
Portfolio must show ecommerce UX work, funnel or checkout improvements, CRO testing or performance-driven redesigns, and before/after examples with measurable outcomes (where possible).

Nice To Haves

Shopify Liquid coding / HTML/CSS/JS
Telecom/eSIM or subscription ecommerce experience
UX writing/microcopy for trust + clarity
Experience building design systems for ecommerce platforms

Responsibilities

Analyze the customer journey from landing to post-purchase onboarding using analytics and session replay tools (GA4, Clarity/Hotjar, Shopify analytics) to identify friction points, drop-off patterns, and trust barriers.
Translate insights into actionable recommendations and test hypotheses.
Create and iterate designs in Figma to improve information architecture and product decision-making flows.
Optimize key page experiences including the home page, plan/product pages, checkout path, and activation/how-it-works content.
Partner with developers to implement scalable Shopify-friendly components.
Own the CRO roadmap, including prioritization, testing cadence, tracking, and reporting.
Plan and execute A/B tests, CTA tests, landing page optimization, and checkout optimization.
Present test results with clear recommendations, expected impact, and next steps.
Improve plan differentiation and comparison usability, transparency in pricing, benefits, and terms, credibility signals and reassurance content, and 'how it works' guidance for eSIM activation.
Support early UX groundwork for the future app experience, including flows for activation onboarding, account management, troubleshooting/self-serve support, renewals, and add-ons.