UX Content Strategist

Vanguard • Malvern, PA

1d • Hybrid

About The Position

Help clients confidently navigate Vanguard’s digital experiences and accomplish their most important goals. As part of the Search team—and a key contributor to Hyper-Personalization content—you’ll play a pivotal role in shaping how clients find what they need, when they need it. In this role, you’ll: Champion ease of use by crafting content strategies that make complex information findable and actionable. Engage with pioneering AI work collaborating with our Chat teams on innovative Gen AI solves for clients’ top intents. Collaborate across organizations—partnering with various discipline SMEs to refine clients’ “next best steps” via HyperP nudges.

Requirements

• Five years related work experience.
• Undergraduate degree or equivalent combination of training and experience.

Nice To Haves

• Prior experience in user experience, digital marketing, or similar preferred.

Responsibilities

• Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects.
• Displays versatility and builds understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels. Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals.
• Presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand.
• Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies.
• Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Informs department's processes by identifying recurring issues for future improvements.
• Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.
• Participates in special projects and performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees