UX Content Strategist

Vanguard • Malvern, PA

5d • Hybrid

About The Position

As a UX Content Strategist at Vanguard, you’ll shape intuitive, engaging experiences that help investors achieve their goals. You’ll collaborate with leaders, designers, and researchers to craft content strategies that solve business challenges and elevate user experience. From pitching fresh ideas and testing content to leveraging analytics and applying expertise in research, visual design, and information architecture, you’ll transform complex concepts into clear, human‑centered solutions that tell Vanguard’s story in meaningful ways. This role: Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects. Displays versatility and builds understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels. Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals. Presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand. Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies. Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Informs department's processes by identifying recurring issues for future improvements. Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills. Participates in special projects and performs other duties as assigned.

Requirements

• Five years related work experience.
• Undergraduate degree or equivalent combination of training and experience.

Nice To Haves

• Prior experience in user experience, digital marketing, or similar preferred.

Responsibilities

• Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics.
• Exercises decision making authority and interacts with user experience test subjects.
• Displays versatility and builds understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels.
• Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals.
• Presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders.
• Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand.
• Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies.
• Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders.
• Informs department's processes by identifying recurring issues for future improvements.
• Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.
• Participates in special projects and performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees