UX Content Strategist, Specialist

Vanguard • Malvern, PA

5d • Hybrid

About The Position

Help tell Vanguard’s story by shaping how millions of investors experience our communications and digital products. In this senior content strategy role, you’ll partner with leaders, designers, researchers, and SMEs to craft clear, inclusive, and insightful content that guides users and advances business outcomes. You’ll use data to test, learn, and iterate—translating complex ideas into experiences that are simple, human, and meaningful. This role: Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects. Displays versatility and demonstrates understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels. Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals. Expertly presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Ensures the success of the strategy. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand. Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies. Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Leads the creation of new approaches or processes with a 1-3 year outlook. Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills. Participates in special projects and performs other duties as assigned.

Requirements

• Five years related work experience.
• Undergraduate degree or equivalent combination of training and experience.

Nice To Haves

• Two years in user experience, digital marketing, or similar preferred.
• Graduate degree preferred.

Responsibilities

• Creates in-depth, compelling communications and positioning on a range of subjects
• Exercises decision making authority and interacts with user experience test subjects.
• Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals.
• Expertly presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders.
• Ensures the success of the strategy.
• Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand.
• Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies.
• Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders.
• Leads the creation of new approaches or processes with a 1-3 year outlook.
• Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.
• Participates in special projects and performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees