User Research Associate

Brunswick Corporation•Fond du Lac, WI

1d•Hybrid

About The Position

As a User Researcher Associate at Mercury Marine, you will work in a creative and highly collaborative environment, observing how boaters interact with their boats and on-board control systems, and translating those observations into actionable insights that inform our product, design, and customer experience teams. You will help drive human-centered design initiatives that enhance our marine products and services. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

Bachelor’s degree in UX Research, Human-Centered Design, Psychology, or a related field
1 year of experience or prior internship experience
Ability to interpret qualitative data and uncover deep insights from user behavior.
Familiarity with user research methods (interviews, field studies, surveys, usability testing) and related tools for note-taking, analysis, and presentation.

Responsibilities

Conduct field and on-site research to observe boaters using Mercury Marine products (e.g., engines, controls, navigation systems) in real-world settings.
Gather qualitative insights on user behaviors, needs, and pain points.
Engage directly with customers and end users through interviews, surveys, and ethnographic studies.
Be comfortable initiating conversations to understand how and why people use our products and services.
Analyze and synthesize research findings to identify patterns and the “why” behind user behaviors.
Translate observations into clear, written insights (e.g., reports, personas, journey maps) that provide actionable recommendations for product managers, designers, and customer experience teams.
Work closely with Product Management, Design, and Customer Experience teams to ensure user research findings guide decision-making and innovation.
Communicate research outcomes through presentations and share-outs.
Travel to marinas, boat shows, and customer sites as needed to conduct in-person research.