US Sigvotatug Vedotin Patient Experience Marketing Lead (Secondment - 12 Months)

Pfizer • New York City, NY

9d

About The Position

ROLE SUMMARY At Pfizer Oncology, we are committed to “Outdo Cancer” by advancing transformative medicines wherever we can make a profound difference in the lives of patients. Today, Pfizer Oncology has an industry-leading pipeline that includes the combined legacy Pfizer and Seagen portfolio across breast, genitourinary (GU), hematology-oncology, gastroenterology-oncology, and thoracic therapeutic areas. The US Precision Medicine/Thoracic Franchise is poised for growth with numerous oncology therapies including Sigvotatug Vedotin (SV), an investigational antibody-drug conjugate under development for the treatment of non-small cell lung cancer (NSCLC) and other solid tumors, coupled with a strong future thoracic pipeline. We are seeking a strategic and patient-focused leader to join the US SV team on a 12-month secondment as Patient Experience Marketing Lead. This role offers a unique opportunity to lead patient-centric initiatives during the critical L-12 pre-launch time for the brand. This role will be responsible for shaping and executing patient marketing launch strategies in preparation for the 2027 US launch of SV in 2L+ NSCLC, collaborating cross-functionally with advocacy, medical affairs, analytics, access, patient solutions, CMO and commercial teams, and working closely with US SV marketing teammates to elevate the perspective of patients. The US SV Patient Marketing Experience Lead will help drive launch readiness and launch success for SV, accountable for: Leading patient marketing strategy, planning and execution Supporting US SV PAG (patient advocacy groups) strategy and engagement, partnering closely with OPSA Patient support pull-through partnering closely with OPSA, Pfizer Patient Specialty Services, and Specialty Pharmacy/SD teams Developing health equity strategy for SV in the US The role requires prior US experience, ideally in Oncology, strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners. This position will report to the Sr Dir, US SV Marketing Team Lead within US Oncology.

Requirements

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• BA or BS required
• 8+ years pharma experience
• Exceptional product management as well as project and cross-functional team management skills
• Comfort with ambiguity, and complex “white space” environments
• Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
• Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas
• Research & Analytics: Demonstrates understanding of analytic tool/methods, ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy, planning and execution
• Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership
• Influencing & Communications: Clearly articulates business direction and priorities, expectations, and action plans; effectively communicates, actively listens with the other’s frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level, and to external audiences.
• Prioritization: Ability to prioritize asset/assets priorities, value drivers, and resource allocation required to optimize growth.
• Demonstrated matrixed leadership : Agility: builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individual Encourages experimentation : activity uses test, learn, adapt and iterate to improve outcomes. Insists upon sharing and cross- pollination of ideas Openness and inclusiveness : Engage easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives, and withholds own judgement to create open environment Transparency and communication : Give real time feedback and practices straight talk Uses influence : understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learned

Nice To Haves

• Prior experience with a US and/or global product preferred

Responsibilities

• Leading patient marketing strategy, planning and execution
• Supporting US SV PAG (patient advocacy groups) strategy and engagement, partnering closely with OPSA
• Patient support pull-through partnering closely with OPSA, Pfizer Patient Specialty Services, and Specialty Pharmacy/SD teams
• Developing health equity strategy for SV in the US
• Develop patient marketing strategy, segmentation, campaign, messaging leveraging key patient insights and unique unmet needs in the NSCLC community
• Develop authentic content and strategies derived from direct mNSCLC patient insights
• Develop an omnichannel 2L+ patient activation campaign (pending buy-up), leveraging patient data and market research insights
• Drive innovative tactics to support new ways of compliantly reaching patients with our messaging and support/resources
• Oversee the development and execution of patient marketing materials (e.g., print, digital, consumer campaign)
• Contribute to the development and execution of annual SV brand strategy and tactical marketing plans
• Work with Analytics, Finance and Marketing to develop business case for DTC (direct-to-consumer advertising) and buy-up proposals
• AOR management for consumer: Serve as the point of contact between the brand team and external agency partners. Develop creative briefs, manage timelines, and ensure the quality and timely delivery of agency outputs
• Collaborate with OPSA and CMO on This is living with cancer and the CMO Biomarker campaign/website respectively, to support SV Must win moments and brand objectives
• Set up a plan to oversee performance metrics of patient activation activities post launch
• Collaborate with internal teams (e.g., Medical, Sales, Market Research, Analytics, Access, CMO, Global Marketing, TLELs)
• Lead/support MLR (Medical/Legal/Regulatory) review processes for patient marketing assets
• Track patient marketing project milestones, flag risks, and ensure budget alignment
• Collaborate with analytics and market research teams to monitor and evaluate marketing performance. Recommend and implement performance optimizations as needed
• Partnership with OPSA on advocacy strategy and executions, including SV Patient steerco and disparity initiatives
• Collaborate with OPSA to co-develop health equity strategy for SV in the US
• Global SV Patient Initiatives Liaison
• Ensure patient support programs are aligned with patient marketing experience goals, insights and strategies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level