US PAXLOVID Access and Affordability Marketing Director

Pfizer • New York City, NY

6d

About The Position

Since PAXLOVID’s emergency use authorization on 12/22/21, PAXLOVID has helped treat over 22M patients at high-risk from progression to severe COVID-19, which can lead to hospitalization and/or death. Now that PAXLOVID is FDA approved and commercialized in the U.S., this novel protease inhibitor is positioned to remain the gold standard in COVID-19 treatment. Significant opportunity to increase treatment rates for eligible patients and bolster PAXLOVID’s leadership position in the marketplace continues, as new clinical data, RWE, and label indications are anticipated throughout 2025 and beyond. The Director, US PAXLOVID Access & Affordability will report directly to the US PAXLOVID Access Marketing Lead and will partner closely with the USMA SAS team and Product Access to oversee our robust patient hub (“PAXCESS”) to provide pathways to the copay card (for commercially-insured patients) and (for eligible patients) and the USG PAP operated by Pfizer (USG PAP). The US PAXLOVID Access & Affordability will also work closely with the USMA SAS team on the day to day operations of the PAXCESS co-pay savings program and Commercial e-voucher programs. In addition, the US PAXLOVID Access & Affordability director will oversee the development and execution of marketing strategies to continue to build awareness of the PAXCESS program and affordability messaging for HCPS and for appropriate patients. The position requires strong strategic thinking and analytical skills, exceptional cross-functional collaboration, and detail-oriented execution within a complex and rapidly evolving access landscape. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.

Requirements

• 8+ years U.S. pharmaceutical experience required.
• Bachelor’s degree required. Or 7+ years with a Masters Degree.
• Previous in-line marketing experience preferred.
• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies, programs and in market results
• Ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders; communicates commercial strategies into clear updates for senior leadership
• Strong project management skills and ability to work on multiple projects and prioritize/multi-task effectively
• Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations.
• Demonstrated strategic thinking capabilities and ability to operate in white space
• Demonstrated strong analytical skills
• Proven track record of operating in a fast-paced, high energy environment
• Ability to navigate internal organization/processes
• Independent worker with demonstrated trouble-shooting and problem-solving skills

Nice To Haves

• MBA or other advanced degree highly desirable.
• Payer and Access Marketing experience preferred, but not required
• Experience with launch product a plus.

Responsibilities

• Develop and execute marketing strategies and messaging for the PAXCESS support program in close partnership with HCP Marketing, Consumer Marketing, SAS and Product Access.
• Manage the Paxlovid Copay program.
• Continuously evaluate performance and opportunities to simplify the patient journey including the enrollment and or activation processes to ensure patients have affordability resources as well as opportunities to optimize the program
• Manage the Commercial e-voucher program. Continue to evaluate performance and identify opportunities to further optimize the program
• Lead development of marketing materials to educate customers on the PAXCESS patient support solutions to drive business objectives and results.
• Identify areas for continuing to build program awareness and understanding of the program offerings. Identify areas for optimization across the patient and HCP experience, deploying resources and solutions that enable patient access.
• Regularly conduct PAXCESS program forecasts to inform brand forecast and budget, LE forecasts, and op plan
• Develop PAXCESS dashboard. Partner with SAS and BAI to ensure compliant utilization of co-pay and e-voucher metrics to understand brand trends and develop insights
• Identify opportunities to implement innovative digital solutions in support of patient access
• Act as the Patient Support Lead and liaison to Specialty Access Solutions (SAS) team (copay strategy, hub, interim care)
• Ensure appropriate communication, integration and collaboration across Payer, Consumer and HCP strategy and tactical plans.
• Create and lead training on the programs and resources for a variety of teams
• Manage multiple vendors and execute marketing tactics

Benefits

• this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees