US Patient & Consumer Insights Lead

GSK • Durham, NC

9d

About The Position

The US Patient & Consumer Insights Lead will report to the Director, US Market Research & Competitive Intelligence, within the Insights & Analytics team.
This role is accountable for all US patient and consumer primary market research across ViiV’s HIV Treatment and HIV Prevention portfolio, ensuring high-quality, decision-relevant research to support brand and Direct-to-Consumer decision-making.
The role owns patient and consumer primary market research from question framing and study design through execution, vendor management, and delivery of decision-relevant insights. The position works closely with DTC marketing teams, patient-experience teams and other cross-functional partners, with clear ownership of market research judgment and execution.
This role will provide YOU with the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Requirements

• Bachelor’s degree required
• 5+ Direct experience leading patient-focused primary market research in a commercial pharmaceutical or biotech role
• Experience using qualitative and quantitative research methodologies such as (Focus groups, Conjoint, MaxDiff, etc)
• Experience managing multiple research vendors and concurrent projects

Nice To Haves

• Experience in HIV or infectious disease
• Experience supporting Direct-to-Consumer Marketing
• Strong ability to synthesize research findings into clear implications and recommendations
• Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
• Strong analytical judgment and clear written and verbal communication skills

Responsibilities

• Lead qualitative and quantitative primary market research with patients and consumers to inform US initiatives across HIV Treatment and HIV Prevention
• Translate business and insight gaps into clear research objectives and study designs, and recommend the appropriate research approaches to inform critical brand decision points and emerging opportunities
• Partner with HIV Treatment and Prevention DTC teams by providing patient and consumer insight to help design and interpret DTC campaign performance and inform future decisions
• Lead external research vendors across study design, execution, analysis, and synthesis
• Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
• Ensure all primary market research is conducted in line with internal compliance policies and approved vendor standards
• Work with Marketing, Medical Affairs, Market Access, and other functions to ensure patient perspectives are reflected in go-to-market planning
• Collaborate with Insights & Analytics colleagues to integrate primary research with secondary data where appropriate
• Present findings, implications, and recommendations to senior leaders and cross-functional teams in a clear and grounded manner
• Integrate insights across primary research, competitive intelligence, and secondary data
• Identify patients’ and consumers’ unmet needs, barriers to engagement or treatment, and opportunities for impact
• Develop concise deliverables that support confident and timely decision-making

Benefits

• Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees