Consumer Insights Analyst

Boll & Branch • Summit, NY

21h • Hybrid

About The Position

Boll & Branch is seeking a Consumer Insights Analyst to join its Consumer Strategy & Insights team. You will be responsible for owning and supporting reporting and analytics needs for our cross-functional partners such as performance marketing, e-Commerce, merchandising and loyalty. You'll partner closely with stakeholders to develop and maintain rigorous reporting to illuminate user behavior, product performance and channel efficacy and make strategic recommendations for improvement. The ideal candidate will have prior experience with e-Commerce brands and a broad understanding of digital KPIs. The candidate should be highly analytical and enjoy building data-driven solutions. You love telling a story with data and creating actionable insights to drive growth. You are exceptional at prioritizing work, setting expectations and communicating key takeaways to stakeholders. You are a nimble learner who can take on new tasks without hesitation. You are focused on impact and demonstrate curiosity, data fluency, and a collaborative work ethic.

Requirements

• 2+ years of working experience, preferably in an e-commerce focused role
• Experience with data visualization tools such as Tableau or Looker
• Analytical: You love to find the needle in the (data) haystack, are metrics-driven, and possess the ability to turn empirical data into insightful decisions. You demonstrate an interest in analytics and have gained experience working with data in a work, personal, or academic setting.
• Intellectual curiosity: You love breaking down and tackling complex problems, continuously learning and broadening your skillset.
• Proactive: You are self-motivated and enjoy solving open-ended problems pragmatically.
• Collaborative: You enjoy working in a team environment and seek out solutions that cater to cross-functional objectives.
• Bachelor’s degree preferred or equivalent work experience

Responsibilities

• Create and publish performance reports that track digital KPIs and ROI (including traffic, conversion, AOV, forecasting and more).
• Maintain existing dashboards and reports to identify and implement areas of improvement.
• Be an expert and key point of support for cross-functional teams on relevant platforms (Shopify, NetSuite, Looker and Mixpanel)
• Assess the performance of key channels, providing insights and recommendations to optimize consumer strategy
• Partner with the Data team to maintain data integrity and create/implement new data fields when needed
• Build and maintain strong independent relationships with key internal stakeholders to ensure effective communication and collaboration.
• Regularly update stakeholders on project progress, insights, and strategic recommendations.

Benefits

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level