Consumer Insights Intern

NEW ERA CAP LLC•Buffalo, NY

15h•$17•Onsite

About The Position

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we The New Era Internship Program is a dynamic and disruptive opportunity designed to deliver an elite, authentic experience for students. Interns are encouraged to challenge conventional thinking, contribute progressive ideas, and deliver meaningful, high-impact work that drives our strategic initiatives. Supported by mentorship and professional development, New Era Interns are empowered to thrive in any career they pursue. Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging interns to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store. The role of the Consumer Insights Intern is an integral member of the Go-To-Market team adding value through assisting with consumer research, analysis, and insights using a variety of custom and syndicated resources.

Requirements

Strong computer skills required including Microsoft Word, Excel and PowerPoint and the ability to learn and utilize new systems as needed
Meticulous attention to detail and willingness to validate, double-check, and source data accurately
Ability to manage multiple priorities and meet deadlines
Ability to establish relationships and interact with various levels within the organization
Proven verbal and written communication skills with the ability to communicate effectively and professionally via phone, email and in person
Strong public speaking, group presentation, interpersonal and persuasion skills required
Enthusiastic, proactive, and positive person who manages change with urgency and persistence
Must be currently enrolled in a Bachelor’s or Master’s program within Market analytics, Market research or a related field
This role requires a high level of attention to detail and a willingness/passion to deeply analyze data

Responsibilities

Learn about the importance of consumer research and insights in product-based companies
Research identified incremental growth opportunities for the New Era brand using various data resources
Assist with analyzing, summarizing, and delivering insights using syndicated data to various internal stakeholders
Participate in consumer panel preparation and focus groups
Participate in observational consumer research
Keep all sensitive matters confidential
Other projects as assigned