Shopify E-Commerce / Marketing Manager - US Market (m/f/d) - 3x german Brands - 100% remote
About The Position
Lyto Brands Group is seeking a US Market Manager to take full commercial ownership of the American business across their three D2C brands: famwalls, heybalu, and Bo & Birdie. This role is crucial for driving revenue growth, shaping the product assortment, and understanding the nuances of the US market, including key occasions and gifting moments. The US Market Manager will act as the central point of accountability for all US market decisions, coordinating cross-functionally with various teams in Germany, Vietnam, and Moldova. This is a hands-on role for someone with deep expertise in the US consumer culture and e-commerce landscape.
Requirements
- Roughly 3 to 7 years of experience in e-commerce, Shopify + D2C environment
- Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
- Strong understanding of what drives conversion and revenue in online retail
- Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
- US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
- Based in the US
- Fluent English is a must
Nice To Haves
- German is a plus but not required
Responsibilities
- Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
- Drive revenue growth and optimize conversion across the entire funnel
- Expand and shape the product assortment based on US market insights
- Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
- Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
- Act as the central point of accountability for all US market decisions
- Identify growth opportunities and research competitors
- Support building a supplier and partner network in the US
Benefits
- Full commercial ownership of an entire market with direct impact on company growth
- Work directly with founders and leadership team
- 100% Remote work
- Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
- Health benefits
- Meal allowance
- Top hardware (MacBook, widescreen)
- Team with strong growth mindset, honest communication, and "no bullshit" culture
- Competitive compensation with variable pay tied to your KPIs
- Dedicated onboarding buddy and full tool access from day one
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
