US Manager, Digital Marketing

Henry Schein

About The Position

Don’t just work somewhere, join Brasseler and be a valued team member of a world-class health care organization! Our Culture: Provides a safe and welcoming environment where team members can balance their lives and develop their careers. All people and experiences are valued and respected. Different perspectives are encouraged and lead to better results. This makes us who we are and enables us to be a world-class healthcare organization. All who join us are accountable to this charge. Our Philosophy: Quality products sold with integrity has been the hallmark of Brasseler USA from the beginning. Brasseler USA’s strong reputation of providing high quality, clinician endorsed and innovative dental and medical instrumentation nationally has spanned over 40 years. We have been offering a full-range of products made in the USA since 1976. Many of our products are manufactured at our headquarters in Savannah, GA. Explore our career opportunities below to learn more. JOB OVERVIEW: This position is responsible for driving digital revenue growth through strategic management of the company's digital marketing channels and platforms. This role requires a deep understanding of digital analytics, website optimization, conversion rate optimization (CRO), paid and organic marketing strategies, and customer engagement across digital platforms. This role will oversee web content strategy, social media, email marketing, SEO, SEM, and overall digital brand presence to optimize online revenue generation.

Requirements

Extensive experience in product management, with a distinguished track record of successful product launches and management.
Experience in strategic planning, cross-functional team leadership, and driving product innovation in a competitive market.
Expert-level knowledge of digital marketing strategies including SEO, SEM, CRO, email marketing, social media marketing, and content marketing.
Proficient with web analytics and marketing platforms (Google Analytics, HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Experience Cloud).
Strong technical skills in HTML, CSS, web content management systems (WordPress, Drupal), and familiarity with web authoring and digital graphic design tools (Adobe Creative Suite).
Proven ability to create and implement data-driven, revenue-focused digital campaigns.
Experience working in both PC and Mac environments, with strong proficiency across diverse digital technologies.
Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Excellent presentation and public speaking skills
Excellent independent decision making, analysis and problem solving skills
Understand and act on financial information that contributes to business profitability
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Lead team(s) to achieve company goals in creative and effective ways
Excellent planning and organizational skills and techniques
Communicate effectively with senior management
Good negotiating skills and ability to effectively manage outsourced relationships
Ability to influence, build relationships, understand organizational complexities and manage conflict
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
Ability to lead virtual teams
Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.

Nice To Haves

Typically a Bachelor's Degree or global equivalent Business, Marketing, or in a related discipline. Master's degree or global equivalent a plus.

Responsibilities

Develop and execute a comprehensive digital revenue strategy aligning digital marketing initiatives with overarching business and revenue objectives.
Analyze, interpret, and report on digital campaign performance, providing actionable insights and recommendations to stakeholders and executive leadership.
Implement sophisticated digital analytics and tracking tools (e.g., Google Analytics, Adobe Analytics) to measure performance, user engagement, conversion metrics, and revenue attribution.
Foster strong cross-functional collaboration with Sales, Product Management, and Marketing teams to enhance digital content effectiveness and support integrated marketing campaigns.
Oversee content strategy development and production, ensuring alignment with branding, sales initiatives, and customer lifecycle management across digital platforms.
Manage and optimize the company’s digital ecosystem, including websites, social media platforms, email campaigns, SEO strategies, and paid digital marketing channels.
Monitor digital market trends, competitor strategies, and consumer insights to identify revenue growth opportunities and optimize existing digital marketing efforts.
Lead continuous website improvement projects focusing on user experience (UX), conversion optimization, landing page development, and site architecture enhancements.
Coordinate paid digital marketing campaigns (PPC, social media advertising, programmatic display) focusing on ROI optimization and revenue growth.
Act as the digital marketing SME (Subject Matter Expert) within the company, guiding teams on best practices, emerging trends, and innovative revenue-driving strategies.