Sr. Marketing Manager, Digital - US Wealth Marketing
About The Position
Senior Manager, Marketing, Digital – U.S. Wealth Marketing Join one of Forbes’ Most Trusted Companies and help shape the future of W ealth M arketing in the U.S. At BMO, we’re growing fast—and our U.S. Wealth Marketing team is at the center of that expansion. This role is a critical driver of our digital transformation, helping us deliver exceptional experiences for high-value clients and prospects. You’re a dynamic and effectiv e strategic thinker with a strong appreciation and passion for client acquisition . You’re fascinated by consumer behavior, and you know how to leverage data to tell compelling outcom es. You’re a pro at turning insights into action and building strategies that drive digital marketing results while managing budget dollars. Thriving in a fast-paced environment is where you shine and you have a deep passion for financial services. This role is pivotal in leading customer acquisition efforts , engagement, and retention through performance marketing, website strategy, and innovative digital experiences. You will oversee our website presence, lead website migration efforts, and manage a team that includes a CRM Manager. You’ll also be responsible for SEM and lead generation programs that support sales enablement. This is a high-visibility role that requires a data-driven mindset, strong leadership, and a passion for delivering measurable business results in a highly competitive financial services landscape. But most importantly: you want to be part of a culture of ideas, fun, and learning with smart (and often funny) people who do some of the most exciting, successful work in banking and marketing.
Requirements
- 8+ years in digital marketing with expertise in content strategy, CRM, and website management.
- Proven success in large-scale website migrations and digital transformation.
- Advanced proficiency in Salesforce and Salesforce Marketing Cloud.
- Strong analytical skills and experience building dashboards and reporting tools.
- Ability to develop and execute editorial calendars and structured marketing plans.
- Excellent communication and stakeholder management skills.
- Passion for innovation and delivering exceptional digital experiences.
Responsibilities
- Lead Digital Strategy: Own end-to-end digital marketing strategy and execution across paid and owned channels, ensuring alignment with U.S. Wealth business goals.
- Website Leadership: Oversee website strategy and major migration projects, design and implement regular updates, optimize UX, and drive lead generation from the site.
- CRM & Personalization: Use Salesforce and Salesforce Marketing Cloud to deliver segmentation, personalization, and lifecycle marketing at scale for wealth audiences.
- Data & Insights: Build advanced dashboards (Power BI or similar) to track performance and optimize campaigns in real time.
- Performance Marketing: Drive SEM and programmatic strategies to maximize ROI and conversion.
- Content & Editorial Planning: Develop and manage editorial calendars that keep our wealth-focused digital presence fresh, relevant, and impactful
- Sales Enablement - Partner with sales and product teams to develop lead generation strategies and sales enablement tools
- Collaboration: Work closely with thought leaders, creative, and analytics teams to align strategies and accelerate growth.
Benefits
- BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
- To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
