ViiV (GSK) US Competitive Intelligence & Market Research Lead

GSK•Durham, NC

10d•Hybrid

About The Position

ViiV Healthcare is a global specialty HIV company dedicated to researching and delivering new medicines for people living with, and at risk of, HIV. The company is mission-driven, aiming to be a trusted partner in HIV care and treatment. ViiV focuses on education, treatment, and developing community programs to improve access to care, with the ultimate goal of eradicating HIV/AIDS. They have a significant history in managing HIV as a health condition and offer a broad portfolio of HIV medicines. The work culture is described as fast-paced, diverse, inclusive, competitive, and caring, fostering a sense of belonging and encouraging employees to bring their best. This role is based at ViiV's US Headquarters in Durham, NC (RTP Area) and may be eligible for relocation assistance. The US Competitive Intelligence & Market Research Lead will report to the Director, US Market Research & Competitive Intelligence, within the US Insights & Analytics team. This role is responsible for leading competitive intelligence for ViiV’s US HIV portfolio and conducting primary market research for selected commercial pre-launch brands. The goal is to ensure insights support portfolio strategy, launch readiness, and competitive positioning. The position acts as a strategic partner to Brand, Customer Experience, Medical, Market Access, and Forecasting teams, providing a forward-looking view of the competitive landscape and early market dynamics. The role emphasizes ownership of judgment, synthesis, and communication within its scope.

Requirements

Bachelor’s degree
7+ years of pharmaceutical OR biotech commercial experience
Experience leading competitive intelligence
Experience framing, prioritizing, and challenging competitive intelligence questions to support strategic decision-making
Experience with qualitative and quantitative research methodologies and applying them
Experience interpreting external competitive signals, including clinical data, regulatory developments, earnings or investor communications, and scientific congresses
Experience with operating in ambiguity and translating complex information into clear insights and recommendations
Experience managing external vendors and multiple concurrent projects
Experience engaging with senior stakeholders

Nice To Haves

Experience in HIV or infectious disease

Responsibilities

Lead US competitive intelligence strategy and execution across the full HIV portfolio, including in-market brands and pre-launch assets.
Develop and prioritize Key Intelligence Questions (KIQs) in alignment with cross-functional stakeholders.
Monitor, interpret, and synthesize external competitive signals, such as clinical data releases, regulatory milestones, product approvals/failures, and policy developments.
Cover competitor earnings announcements and key investor communications, delivering timely summaries of key learnings and commercial implications.
Lead competitive intelligence planning for congresses, including pre-conference framing, on-site intelligence capture, and post-conference synthesis.
Develop and deliver regular CI outputs, including timely alerts, portfolio-level updates, and executive-ready summaries for senior leadership.
Anticipate competitor strategy and evolution, identify risks and opportunities, and inform scenario planning and strategic decision-making.
Lead qualitative and quantitative primary market research for pre-launch brands to inform US initiatives across HIV Treatment and HIV Prevention.
Translate commercial business questions and insight gaps into clear research objectives and study designs, recommending appropriate research approaches.
Partner with Brand and cross-functional teams (Medical, Market Access) to generate insights informing positioning, segmentation, and launch planning.
Lead external vendors supporting competitive intelligence and pre-launch market research, overseeing study design, execution, analysis, and synthesis.
Ensure research quality, methodological rigor, budget discipline, and timely delivery.
Ensure all CI and market research activities comply with internal policies.
Partner with Brand, Medical Affairs, Market Access, and other cross-functional teams to ensure customer and stakeholder perspectives inform commercial decision-making.
Work closely with other Insights & Analytics leads to integrate CI and primary research with secondary data.
Act as a strategic partner by shaping key questions, leading discussions and readouts, and translating insights into clear implications and recommendations.
Integrate insights across competitive intelligence, primary market research, and secondary data sources.
Identify portfolio-level risks, opportunities, and unmet needs relevant to current and upcoming commercial assets.
Develop concise, high-quality deliverables that support confident, timely decision-making at the brand and portfolio level.