US Commercial Marketing Manager (High Level Disinfection)

Fortive•Irvine, CA

About The Position

The US Commercial Marketing Manager for High Level Disinfection (HLD) is responsible for driving strategic marketing initiatives, commercial execution, and cross-functional alignment to grow market share, revenue, and customer satisfaction within the High Level Disinfection portfolio (capital and consumables). This role serves as the bridge between global marketing strategy and field execution, ensuring that ASP’s HLD offerings meet the evolving needs of healthcare providers and align with business objectives.

Requirements

Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience
6+ years of experience in marketing and content creation
Bachelor’s degree in marketing, Business, Life Sciences, or related field; MBA preferred.
5+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables.
Proven track record of successful product launches and commercial strategy execution.
Strong analytical, communication, collaboration and project management skills.
Ability to work cross-functionally and influence without direct authority.
Ability to quickly make data driven decisions
Ability to leverage MS suite of solutions (excel, powerpoint, etc)
Must have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools

Responsibilities

Strategic Planning & Execution Develop and execute US-specific marketing plans for High Level Disinfection portfolio is aligned with global strategy.
Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities.
Define and track KPIs to measure campaign effectiveness and business impact.
Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption.
Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments.
Support sales team with strategic account planning and customer engagement strategies.
Serve as the US commercial lead for the High-Level Disinfection portfolio.
Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness.
Monitor product performance and recommend portfolio adjustments based on market feedback and data.
Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs.
Partner with Clinical and Education teams to support customer training, education, and clinical adoption.
Represent ASP at key industry events, customer meetings, and advisory boards.
Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams.
Drive alignment on messaging, priorities, and execution plans across functions.
Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives.
Manage marketing budgets, timelines, and agency/vendor relationships.
Ensure compliance with all regulatory and legal requirements in marketing communications.
Maintain accurate documentation and reporting of marketing activities and outcomes.
Be the steward of the category for both forecast and demand planning.
Manage forecasting, demand planning and segmentation in partnership with operations and sales.
Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)
Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives.
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepherd through the compliance approval process.
Excellence with sales collaboration to drive commercial programs, promos & products.
Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets.
Lead US product launch strategy for new High Level Disinfection, including cross-functional planning, training, and execution.
Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs.
Own the creation and delivery of quarterly business review (QBR) decks , including performance analysis, strategic updates, and future planning for internal stakeholders.
Demonstrate exceptional communication skills across all channels, including customer-facing presentations , sales enablement , and internal stakeholder engagement .
Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams.
Ensure all marketing initiatives, materials, and communications are aligned with ASP’s brand identity, voice, and strategic positioning.
Champion the High-Level Disinfection brand within the US market, driving awareness, differentiation, and preference.
Lead the planning, development, and execution of impactful national sales meetings content for High Level Disinfection category and commercial events, ensuring alignment with strategic priorities and brand messaging.