Marketing Manager, US CORI

Smith+Nephew•Memphis, TN

About The Position

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. As the U.S. Cori Knees Marketing Manager you will be responsible for directing efforts on executing downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive digital surgical market including robotics and navigation. You will work closely with the Sales Teams, Global Marketing, Supply Chain, Medical Education, and Sales Training to build, implement and drive commercial marketing strategies. What will you be doing? In this role, you will develop and maintain a deep understanding of the robotic and navigation market landscape, including market trends, customer priorities, and the competitive environment, to help shape the go-to-market strategy. You will support the commercial sales team by providing technical product expertise both in the field and at corporate offices, ensuring successful customer conversion and satisfaction. You will be responsible for creating and executing go-to-market plans for assigned product lines, which includes managing promotions, medical education initiatives, digital marketing, channel readiness, and inventory planning and allocation. You will participate in regular progress reviews and updates with the Supply Chain and Global Business teams, while maintaining full marketing ownership of defined products and product lines. Collaborating closely with Global Upstream Marketing and Sales Leadership, you will help develop tools and resources to support their efforts. You will also recommend potential reference sites, assist in managing those relationships, and elevate site interest to the Global Clinical and Health Evidence team. Working in partnership with the sales team, you will define and implement effective targeting strategies, identify and develop physician champions, and gather insights to inform marketing decisions. Additionally, you will support industry educational meetings and events, on-site customer meetings and labs, national sales meetings, and other strategic gatherings. Throughout all activities, you will cultivate strong relationships with key customers, internal stakeholders, and the broader sales organization.

Requirements

Over five years of demonstrated marketing experience in the robotics segment
Experience managing and supporting the go-to-market process and sales cycle for capital equipment.
Think strategically, anticipate future challenges, and identify business needs that create value.
Develop and execute effective marketing plans and strategies
Show a high level of ownership and accountability in your work.
Strong collaboration skills
High energy and an engaging presence, with the ability to build relationships and influence within a matrixed organization.
Excellent communication skills—both verbal and written
Ability to present confidently to audiences at all levels.
Operate effectively in a dynamic environment, prioritize tasks with urgency
Willingness to roll up your sleeves to contribute beyond your core responsibilities.

Nice To Haves

Experience in orthopedics
Understanding of competitive products, go-to-market models, and both direct and indirect sales channels

Responsibilities

Direct efforts on executing downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive digital surgical market including robotics and navigation.
Work closely with the Sales Teams, Global Marketing, Supply Chain, Medical Education, and Sales Training to build, implement and drive commercial marketing strategies.
Develop and maintain a deep understanding of the robotic and navigation market landscape, including market trends, customer priorities, and the competitive environment, to help shape the go-to-market strategy.
Support the commercial sales team by providing technical product expertise both in the field and at corporate offices, ensuring successful customer conversion and satisfaction.
Create and execute go-to-market plans for assigned product lines, which includes managing promotions, medical education initiatives, digital marketing, channel readiness, and inventory planning and allocation.
Participate in regular progress reviews and updates with the Supply Chain and Global Business teams, while maintaining full marketing ownership of defined products and product lines.
Collaborate closely with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts.
Recommend potential reference sites, assist in managing those relationships, and elevate site interest to the Global Clinical and Health Evidence team.
Work in partnership with the sales team to define and implement effective targeting strategies, identify and develop physician champions, and gather insights to inform marketing decisions.
Support industry educational meetings and events, on-site customer meetings and labs, national sales meetings, and other strategic gatherings.
Cultivate strong relationships with key customers, internal stakeholders, and the broader sales organization.