Marketing Manager - US - IC5

Meta•San Francisco, CA

About The Position

Meta is committed to building safe, positive experiences for teens and families. We're looking for a Marketing Manager to lead the development, operations, and scaling of Meta's parent engagement marketing programs. In this role, you'll own key outbound channels—including our parent-facing microsite and email programs—while incubating new campaign strategies to reach parents at scale. You'll test creative approaches, channels, and tactics to identify what resonates, then scale what works with operational rigor and measurement discipline. You'll also serve as the operational backbone of the team—driving planning, cross-functional coordination, and stakeholder alignment across Product, Policy, Communications, and external agency partners. This role requires a builder's mindset: someone who thrives in ambiguity, brings structure to complexity, and holds a high bar for data-driven decision-making in a fast-moving, high-priority space.

Requirements

8+ years of experience in growth marketing, campaign management, or marketing operations with a track record of testing and scaling programs
Demonstrated measurement rigor—experience defining success metrics, building dashboards, running A/B tests, and using data to drive decisions
Experience building scalable processes, managing complex timelines, and driving planning and coordination across multiple workstreams
Experience working cross-functionally with non-marketing partners (e.g., Product, Policy, Communications, Legal) to deliver integrated programs
Demonstrated track record of dealing with ambiguity and managing time-sensitive projects through to completion while balancing evolving priorities

Nice To Haves

Experience owning and optimizing owned channels (microsite, email, CRM) with proven results
Experience managing external agencies and vendors across creative, media, and/or production

Responsibilities

Drive marketing operations and planning, including maintaining team calendars, workflows, and reporting systems that enable visibility, coordination, and speed across stakeholders
Partner cross-functionally with Product, Policy, Communications, and Legal to align on messaging, consolidate requirements, and ensure cohesive go-to-market execution
Own and optimize key parent-facing channels, including microsite operations (content, UX, performance) and email marketing programs (lifecycle, engagement, growth)
Incubate and test new outbound marketing strategies—rapidly piloting creative concepts, channels, and messaging to identify approaches with high business impact, then scaling what works
Establish rigorous measurement frameworks to track channel and campaign performance—defining key success metrics, building reporting infrastructure, and using data to inform prioritization and investment decisions
Manage external agency partners across creative, media, and production—briefing tests, evaluating results, and scaling successful executions