U.S Marketing Manager (Product & Go-To-Market) - Fresno, CA
About The Position
Suterra is seeking a U.S. Marketing Manager to join our team in Fresno, CA. This is an in-office role for someone who wants to be deeply embedded in the business, work closely with cross-functional partners, and have real ownership over how our products are positioned, promoted, and supported in the market. Regular travel will be required. This role is a key driver of our commercial success. Suterra is a leader in innovative, sustainable pest management solutions for agriculture. We operate in a fast-moving, collaborative environment where execution matters, accountability is expected, and strong performers are trusted to own their work. Suterra is the world’s leading provider of biorational products for crop protection and commercial pest control. The company is dedicated to researching, developing and commercializing environmentally friendly products using naturally occurring compounds such as pheromones. Suterra is growing rapidly and investing heavily in new product development and active ingredient chemical synthesis. Suterra’s parent company, The Wonderful Company, has invested over $80 million in a modern, state-of-the art facility in Bend, Oregon to synthesize active ingredients and manufacture proprietary dispensing technologies. Continued investments are planned to expand capacity for future sales growth. We are looking for a savvy, execution-oriented marketing leader who thrives at the intersection of product, sales, and marketing. This is not a purely strategic or purely creative role — it requires someone who can think strategically and then immediately translate that thinking into action. You will lead product marketing efforts in the U.S., manage direct reports, and partner closely with Sales, Sales Operations, and leadership to bring clarity, momentum, and discipline to our go-to-market efforts. This role is a strong fit for someone who is adaptable, takes initiative, and is comfortable operating with a high degree of ownership.
Requirements
- 5+ years of proven experience in B2B product marketing
- Strong understanding of go-to-market strategy and execution within channel sales environments
- CRM experience required; HubSpot strongly preferred
- Experience working closely with Sales and Sales Operations
- Prior people leadership or mentorship experience
- Comfortable working in an in-office environment in Bend, OR
- Highly organized, accountable, and self-directed
- Able to pivot quickly between tasks and priorities
- Strong judgment and discretion
- Practical, solutions-oriented mindset
- Someone who builds strong working relationships that benefit the company’s brand and culture both in the office and with international co-workers/agencies
Responsibilities
- Own product positioning, messaging, and value propositions for existing products across U.S. B2B markets
- Lead product marketing and product launch campaigns that target channel distribution and/or grower end users, ensuring alignment across Sales, Marketing, Operations, and Leadership
- Identify and cultivate business development relationships with industry organizations and channel partners
- Translate technical product details into clear, compelling customer-facing messaging and develop effective sales/promotional materials for product launches
- Create practical sales enablement tools that support real selling situations
- Partner closely with Sales and Sales Operations to support pipeline growth and execution
- Leverage CRM and web analytics data to inform campaigns, segmentation, and performance
- Support and improve sales and marketing processes to drive clarity and efficiency
- Lead and develop seasoned, successful direct reports, setting clear priorities and expectations
- Balance strategic planning with hands-on execution
Benefits
- Equality Opportunity Employer that provides opportunities for advancement
- Commitment to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion
- All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
