U.S. Director of Wellness EAP & Wellbeing Solutions (930952)

Equus

About The Position

This role involves serving as the Director of Wellness, EAP, and Wellbeing Solutions for APM (US). The individual will own the strategy, design, performance, and growth of a differentiated wellbeing and Employee Assistance Program (EAP) portfolio. Key responsibilities include setting the vision and roadmap for integrated wellbeing experiences and partner ecosystems, ensuring solutions are clinically sound, operationally scalable, and commercially competitive. The Director will partner with cross-functional stakeholders across clinical, operations, product/digital, analytics, and go-to-market teams to deliver measurable outcomes for members and clients, focusing on improving access, engagement, utilization, experience, and retention, while adhering to privacy, regulatory, and contractual requirements. The role also involves defining and evolving the US wellbeing and EAP strategy, translating insights into integrated solutions, leading market intelligence, establishing outcome frameworks, and working with APM leadership on thought leadership.

Requirements

8+ years of experience in wellbeing, behavioral health, EAP, healthcare/benefits, product/program leadership, or a related field.
Experience leading cross-functional initiatives.
Demonstrated ability to set strategy, influence senior stakeholders, and drive execution through ambiguity resulting in demonstrated customer acquisition and revenue growth.
Strong analytical and business acumen; ability to define KPIs, interpret performance, and make investment trade-offs.
Experience designing and scaling programs and/or digital experiences, including operating model, partner management, and change management.
Deep customer orientation and ability to connect member experience improvements to client value and commercial performance.
Excellent written and verbal communication skills.
Executive presence and public speaking capability.
Able to create executive-ready narratives and lead through influence.

Nice To Haves

Experience in digital health is valued.
Experience with outcomes reporting a plus.

Responsibilities

Define and evolve the US wellbeing and EAP strategy, including portfolio vision, positioning, multi-year roadmap, and investment priorities aligned to client needs and market trends (aligned with the APM global strategy and approach and tailored for the US market).
Translate customer, member and partner insights into an integrated solution across digital applications, clinical programs, and partner offerings.
Lead market and competitive intelligence efforts to inform differentiation, partner strategy, pricing/value story, and prioritization of new capabilities.
Where appropriate and relevant, partner with global EAP service delivery partners to ensure rapid adoption of best practices and innovations.
Establish outcomes framework and KPI definitions (e.g., access-to-care, utilization, engagement, satisfaction, and clinical/experience indicators) to guide decisions and measure performance.
Work with the APM CEO Mental Health & Wellbeing and key stakeholders in the APM US team to ensure we are a recognized and valued voice in thought leadership initiatives and conversations.
Lead cross-functional planning and execution across clinical, operations, digital/product, and service teams to deliver roadmap initiatives on time and at expected quality.
Define and maintain the operating model, including intake/prioritization processes, governance cadence, decision forums, and dependency management.
Oversee end-to-end program readiness and change management (training, communications, implementation support), ensuring privacy, security, and regulatory requirements are met.
Manage customer, partner and vendor performance as applicable, including SLAs, escalation paths, issue resolution, and continuous improvement plans.
Develop and execute the go-to-market/business development strategy for Assure Programs USA in partnership with global and local leadership and channel partners.
Own the wellbeing/EAP value proposition and solution narrative; partner with Sales and Marketing on messaging, enablement, and competitive positioning.
Represent Assure Programs USA at national conferences and other forums to promote brand recognition and sales growth.
Represent the solutions portfolio in key client conversations (e.g., strategy sessions, finalist presentations) and incorporate client feedback into roadmap and program enhancements.
Develop and maintain core materials (solution briefs, implementation approach, FAQs, release/change notes) to align internal teams and improve client adoption.
Actively engage in the Assure brand on social media.
Partner with Customer Success and Account Management (including any service delivery partners) to track adoption, address pain points, and drive retention and expansion opportunities.
Own performance reporting for wellbeing and EAP solutions, monitoring KPIs and surfacing insights, risks, and opportunities to leadership.
Drive continuous improvement using data and member/client feedback, prioritizing initiatives that improve access, experience, and outcomes.
Partner with Analytics and Product teams to ensure appropriate measurement and instrumentation is in place to evaluate impact of program and digital changes.
Lead (or sponsor) pilots and tests for new capabilities and partners; evaluate results and scale what works.
Establish governance to ensure program consistency, operational readiness, and effective coordination across internal teams and external partners.
Ensure solutions meet contractual, privacy, security, and regulatory expectations; partner with Compliance/Legal and Security to address gaps and manage risk.
Own executive-ready updates and post-launch reviews, including outcomes, lessons learned, and recommended investments.